Designer Scott Amron has created a catalogue of conceptual products designed to persuade people to use less energy, or at least think about how many things are plugged into sockets in their homes. The experiment is called "Die Electric," named after the insulating properties of a dielectric material. A dielectric is a substance that is highly resistant to the flow of an electric current. The experiment is about powering down, and rethinking the function of electrical components for purposes other than jacking up the monthly electric bill.

The first set of experiments transforms messy power cords into functional household items: "Shelf" (image above) and "ToothHold." Depending on where the outlets are in your home (usually at a functional reaching level), you now can use this cord to have reachable necessities throughout the home. Whether you are reaching for a toothbrush or a book, your outlets are put to greater use. Thinking beyond common functionality, maybe you can even use this shelf as a seat…

The second set of experiments are nothing but aesthetic wall dressings. Their titles insinuate the additional meaning: "Grow Plug" and "Single Vase AC." These houseplant retrofits cover up tacky wall outlets while adding an element of fresh-cut or freshly-growing nature to the room.

The third, and my personal favorite, is simply titled "Off." This is a light switch hook designed so that the it only functions as a hanger when switched to the "off" position. The switch is still fully functional, but the added bonus encourages you to think about your actual lighting needs.

Designer and experimenter Scott Amron has performed and exhibited a large portfolio of functionality experiments incorporating basic principles of engineering and physics while challenging their common conceptions. One outstanding project among these is called "Brush and Rinse," which won a Best of Category award in this year’s I.D. Annual Design Review, a highly acclaimed annual design competition. Scott has a B.E. in Electrical Engineering, and is a declared freelance electrical engineer, designer, conceptual artist, inventor, and founding principal of Amron Exptl.

Check it out. His products don’t cost you your shiniest penny, and they will provide your houseguests with a challenging surprise.