"Was it a conscious decision or a momentary lapse of reason? How did progress take priority over humankind? Could harnessing the world’s energy that allowed our ascent now be the ledge pan of our down fall?" These are the questions addressed in the PBS ongoing series e2. The most recent episodes, narrated by Morgan Freeman, focus on energy. They look at transportation infrastructure, the auto industry, fuels and renewable fuels, alternative energy solutions and infrastructure, etc. As a result of examining such critical topics, the network was able to land a high-profile guest list for this 6-episode series including Samuel Bodman, the US secretary of energy; Brian Boldemberg, Brazil’s former secretary for the environment; Amory Lovins, founder of the Rocky Mountain Institute; and Muhammad Yunus, Nobel Peace Prize winner. These began airing October 12, 2007

The next set of episodes, narrated by Brad Pitt, will focus on design and innovation. This high profile guest list features designers, architects, and other enthusiasts dedicated to changing the world though socially and environmentally conscious design. Some of the architects include Thom Mayne, architect of the new San Francisco Federal Building, and Adriaan Gueze, the lead architect of the Borneo Sporenburg development in Amsterdam. Other architects and sustainability enthusiasts include Ed Mazria, architect and founder of the Architecture 2030 organization, and William McDonough of Cradle-to-Cradle design.

These projects, among many others, are leading the way in fabricating sustainable design solutions. Whether they work with system management, future projections, or actual structures, these folks are dedicated to creating better design solutions that will last longer. It isn’t only about eliminating the bad anymore. It is about streamlining processes, and creating structures that will last and can multi-function. These architects and designers take you inside processes and reveal involved truths about good and bad design and how they leverage decisions. These episodes begin airing November 23, 2007.

As noted on the website, "The decisions in Washington affect the mountain glaciers in Peru, deforestation of the Amazon affect the heat waves of Paris, the power plants in China effect air quality in Los Angeles …" — we are faced with a lot of global issues that we collectively can have an influence on. PBS has sought out those who are leading others in aiding this progress. "It’s about facing what seem to be insurmountable challenges for what they really are — opportunities to reinvent and redesign." I have yet to see a TV series that touches on so many critical global topics and educates consumers about what is occurring in our energy and construction industries.

In its second year, digital software manufacturer AutoDesk sponsors this PBS project. e2 challenges you to live smarter, live greener, and live with the future in mind. PBS has also build a resource for you to research projects featured in the program. And just for you, they’ve made their own dictionary for the environmentally conscious, as well as a resource for additional independent research.

When we order a new piece of furniture or new piece of technology for our home, it comes delivered in a box large enough for kids to build a fort in (what I did in an old refrigerator box once). There’s so much packaging that you have to call your trash service and request a special “large load” pick-up. I am ashamed to bring home a plastic bag from the grocery store when I forget my cloth, but how ashamed are we when we request this mountain of waste.

Well a recent graduate of Central St Martins’ Masters Industrial Design Program, Tom Ballhatchet, decided to use the guild in a constructive way. Instead of throwing away all this stamped foam packaging from his new flat-screen TV, Tom decided to construct an entertainment stand. It makes us think of the form of these extruded or stamped packaging part, oftentimes they are the same shape and size or have nice crevices that can serve as storage. My only wish in this project is that he found a way to incorporate the gigantic box and plastic wrap.

With this trend of Zero waste design and seeing packaging as superfluous, we are beginning to see even more products out there that use their packaging in the fully constructed form. Lite2Go’s packaging doubles as the actual lampshade leaving very little waste (the label and instructions for assembly). Designed by Knoed (i.e. know no-end), Lite2go is a good example of their mission statement- “taking into consideration the full life cycle of materials going into the products they design”. The packaging/shade is made of recyclable polypropylene plastic; and the electric cord and bulb can be recycled at the appropriate centers.

The interesting thing about this design is that it is just plain practical. One doesn’t have to be an eco-conscious consumer to see this. Why create extra packaging when it is unnecessary? Although the light is marketed as a green product, it could be marketed just as a light with a fun DIY surprise.

With this trend of cutting down on emissions and waste, we need to think beyond recycling. As recycling requires energy to break materials down into a new usable source, reusing materials for a new purpose is much more energy efficient. I challenge you to get creative with your waste and repurpose some of it at least once before you get rid of it.

Gaining green credentials is of utmost importance to those in the consumer electronics industry. As the demand rises, each company is developing their own labeling system to tote their own personalized green flag. But with so many sets of criteria how do we evaluate the concentration of the green credentials solution?

Philips Electronics recently announced a new consumer product label that will mark simply that the electronic is more environmentally friendly and healthier for the consumer. Titled the “Green Tick”, this label will aid Philips consumers in making decisions about competitive products. Included in the eco-friendly evaluation, the products must meet certain energy efficiency requirements, and use healthier, more environmentally gentle materials in everything from production of the electronics to the packaging. The motivation is to enlighten consumer awareness and to differentiate Phillips products from others. Awarded by external auditors, Green Tick products will be added to the list of Green Flagship products.

It is now becoming easier for Phillips consumers to actively make eco-conscious choices about different products within the company portfolio, but it stops there. The missing link right now is that there is not a tool to leverage the criteria of the Green Tick against that of say Energy Star. When the Green Tick only applies to Phillips products, it becomes difficult for the consumer to make educated decisions about competitive products- how do choose between a “Green Tick” labeled HD TV and an “Energy Star’ rated HD TV? On a seemingly similar note, Sharp
just received an eco-friendly label for their TV’s as well. Boasting
40 EU eco-label awards and additional international energy-efficiency
awards, Sharp was able to achieve so many pillars or environmental wealth because they chose a more common label for
their products- the EU Flower. When the criteria and motivation for these labels are essentially the
same, why compete within the market with private eco-label branding? It is hard to say, but the next step is to get educated and look for labels that are applied to more consumer markets.

Some good news is that many recent European discussions between manufacturers and PR departments have concluded in agreeing to promote green-labeled products and educate with more extensive media coverage throughout the remainder of this year. Hopefully this will result in consumer demand for consistency, and thus an understanding of eco-label activity.

More good news on the horizon is a new widespread European Union Eco-label, the Flower. Taken from the EUROPA Eco-label homepage:

"It is a voluntary scheme designed to encourage businesses to market products and services that are kinder to the environment and for European consumers - including public and private purchasers - to easily identify them. You can find the Flower throughout the European Union as well as in Norway, Liechtenstein and Iceland. The European Eco-label is part of a broader strategy aimed at promoting sustainable consumption and production."

Everything from tourism to detergents, business owners and companies can now compete within the green market. With this tool, green attributes pertaining to these private companies, businesses, and practices…may be more easily compared by consumers.