"Was it a conscious decision or a momentary lapse of reason? How did progress take priority over humankind? Could harnessing the world’s energy that allowed our ascent now be the ledge pan of our down fall?" These are the questions addressed in the PBS ongoing series e2. The most recent episodes, narrated by Morgan Freeman, focus on energy. They look at transportation infrastructure, the auto industry, fuels and renewable fuels, alternative energy solutions and infrastructure, etc. As a result of examining such critical topics, the network was able to land a high-profile guest list for this 6-episode series including Samuel Bodman, the US secretary of energy; Brian Boldemberg, Brazil’s former secretary for the environment; Amory Lovins, founder of the Rocky Mountain Institute; and Muhammad Yunus, Nobel Peace Prize winner. These began airing October 12, 2007

The next set of episodes, narrated by Brad Pitt, will focus on design and innovation. This high profile guest list features designers, architects, and other enthusiasts dedicated to changing the world though socially and environmentally conscious design. Some of the architects include Thom Mayne, architect of the new San Francisco Federal Building, and Adriaan Gueze, the lead architect of the Borneo Sporenburg development in Amsterdam. Other architects and sustainability enthusiasts include Ed Mazria, architect and founder of the Architecture 2030 organization, and William McDonough of Cradle-to-Cradle design.

These projects, among many others, are leading the way in fabricating sustainable design solutions. Whether they work with system management, future projections, or actual structures, these folks are dedicated to creating better design solutions that will last longer. It isn’t only about eliminating the bad anymore. It is about streamlining processes, and creating structures that will last and can multi-function. These architects and designers take you inside processes and reveal involved truths about good and bad design and how they leverage decisions. These episodes begin airing November 23, 2007.

As noted on the website, "The decisions in Washington affect the mountain glaciers in Peru, deforestation of the Amazon affect the heat waves of Paris, the power plants in China effect air quality in Los Angeles …" — we are faced with a lot of global issues that we collectively can have an influence on. PBS has sought out those who are leading others in aiding this progress. "It’s about facing what seem to be insurmountable challenges for what they really are — opportunities to reinvent and redesign." I have yet to see a TV series that touches on so many critical global topics and educates consumers about what is occurring in our energy and construction industries.

In its second year, digital software manufacturer AutoDesk sponsors this PBS project. e2 challenges you to live smarter, live greener, and live with the future in mind. PBS has also build a resource for you to research projects featured in the program. And just for you, they’ve made their own dictionary for the environmentally conscious, as well as a resource for additional independent research.

Our common perception of a graffiti artist is a vandalistic rebel who works through a free venue to spread his message. Although there are many incredible artists who sprinkle our streets and alleyways with colorful, astonishing work, they don’t expect much respect from the common passerby for the work they do- until recently. The public environment, as it always has been, is a venue for artists and people to speak out. Recently artists have used graffiti (or the notion of graffiti) to stimulate thoughtful movement through our public space by addressing topics such as climate change, pollution, and consumerism.

The UK’s Paul Curtis, also known as the "Moose," and Brazil’s Alexandre Orion are taking a new approach to graffiti to convey a sense of "clean," and to inspire pedestrians to keep it that way. Their cue comes from the "Wash Me" message commonly wiped away from the back of dirty semi trucks. They call this reverse graffiti, and they create their work by removing soot, sludge, carbon from exhaust, etc., from the wall to reveal a message.

Moose generated a message in a transport tunnel that reads "Go Gently" to remind drivers of the impact their cars have on the planet. "Once you do this, you make people confront whether or not they like people cleaning walls or if they really have a problem with personal expression."

Orion created a work in a Sao Paolo transport tunnel; his is a series of skulls that also depicts the impact drivers’ emissions have on the planet. As a result of this project, the transit authority washed the wall to remove the public expression. In reaction, Orion created the same artwork on the other side of the tunnel. This resulted in the transit authority cleaning the entire tunnel on both sides. They then continued to resist the public work by cleaning every transport tunnel in the city. Not such a bad idea on all accounts.

Another artist, Edina Tokodi, recently created a work of green graffiti in Brooklyn, New York. Edina saw the idea of graffiti as an opportunity to stimulate positive green thoughts and encourage city dwellers to resurface their connection to nature. She decided to maintain the venue while changing the medium. Her work consists of moss installations adhered to the wall where spray paint might commonly be seen. Using this much less harmful medium, she creates images such as prancing animals, and uses existing imagery to create trees and objects found in nature. The beauty of this medium is that it can continue to grow. As moss receives water from the air, condensation, and rain, it continues to grow as the artwork remains fixed to its site.

Last night, Thursday, October 18th, at the National Design Awards Gala in New York City was the announcement of the Peoples Design Awards. As part of National Design Week, Copper-Hewitt supports an annual competition where people nominate great design.

Voting has been open to the public online since mid September. As it is too late to cast your vote, it isn’t too late to congratulate the winner and find out what people consider excellence in design. The most exciting part of this year’s ballot is that many of the nominees were for projects geared towards sustainable progress. Social sustainability is one of the most important attributes for the public to consider, our responsibility towards sustainability and global issues shows promise.

Last year the public chose the Katrina Cottage by designer Marianne Cusato. Designed with similar dimensions and attributes to the FEMA homes, this project is the alternative. The 308 square foot cottage is constructed with fiber reinforced cement siding and a metal roof to withstand hurricane force winds. Since the launch of the project it has grown to attract habitants for multiple purposes. The cottage itself isn’t necessarily a sustainable edifice, but as it will live through intense natural forces and sustain its structure over time.

Also, similar to this year’s nomination for the LifeStraw (a $2 straw that purifies water while drinking for those who don’t have access to safe drinking water), the Katrina Cottage highlights the need for alternatives regarding current issues. When these alternatives are designed with sustainability, necessity, and in this case affordability in mind, we get closer to practical solutions and functional design for a sustainable, safe and healthy future.

This year’s winner is TOMS shoes. TOMS shoes is a simple project- with every pair of shoes bought, a pair is donated to a child who doesn’t have any. TOMS mission is to simply make life more comfortable. Currently TOMS is running a pledge to get 50,000 pair of shoes to take over to South Africa on November 1. These shoes will be divvied out to children in need. The shoes are not necessarily constructed with sustainable (recycled, reusable) materials, but the project does indeed socially sustain communities by enabling a more comfortable, and healthy lifestyle.

Other nominees on the ballot this year geared towards social sustainability and massive change were Good Magazine, Design Can Change, and Global Green Efforts in New Orleans. Good Magazine is a new San Francisco based publication highlighting projects geared towards social activism and sustainability. Design Can Change is a global campaign put together by SmashLAB geared towards bringing designers together to fight climate change.

Finally, Global Green was nominated for their work in New Orleans geared towards using the opportunity to rebuild in a way that is more beneficial to the environment and the community. Based on these nominations we can say with confidence that there are a lot of design efforts taking place to improve the condition of our health, safety, relationships and environment. Now it is your turn to participate.

When we order a new piece of furniture or new piece of technology for our home, it comes delivered in a box large enough for kids to build a fort in (what I did in an old refrigerator box once). There’s so much packaging that you have to call your trash service and request a special “large load” pick-up. I am ashamed to bring home a plastic bag from the grocery store when I forget my cloth, but how ashamed are we when we request this mountain of waste.

Well a recent graduate of Central St Martins’ Masters Industrial Design Program, Tom Ballhatchet, decided to use the guild in a constructive way. Instead of throwing away all this stamped foam packaging from his new flat-screen TV, Tom decided to construct an entertainment stand. It makes us think of the form of these extruded or stamped packaging part, oftentimes they are the same shape and size or have nice crevices that can serve as storage. My only wish in this project is that he found a way to incorporate the gigantic box and plastic wrap.

With this trend of Zero waste design and seeing packaging as superfluous, we are beginning to see even more products out there that use their packaging in the fully constructed form. Lite2Go’s packaging doubles as the actual lampshade leaving very little waste (the label and instructions for assembly). Designed by Knoed (i.e. know no-end), Lite2go is a good example of their mission statement- “taking into consideration the full life cycle of materials going into the products they design”. The packaging/shade is made of recyclable polypropylene plastic; and the electric cord and bulb can be recycled at the appropriate centers.

The interesting thing about this design is that it is just plain practical. One doesn’t have to be an eco-conscious consumer to see this. Why create extra packaging when it is unnecessary? Although the light is marketed as a green product, it could be marketed just as a light with a fun DIY surprise.

With this trend of cutting down on emissions and waste, we need to think beyond recycling. As recycling requires energy to break materials down into a new usable source, reusing materials for a new purpose is much more energy efficient. I challenge you to get creative with your waste and repurpose some of it at least once before you get rid of it.

This November 7-9, Chicago will host the largest GreenBuild Expo in history. Put on by the USGBC (United States Green Building Council), this year over 18,000 attendees will gather to learn about the trends in green construction and get inspired about future projects. In a city aiming to be the greenest, this is a monumental event. On top of it all, GreenBuild will be held in one of Chicago’s LEED certified facilities, the McCormick Place West Building.

According to the USGBC, "Chicago mayor Richard Daley has pledged to make Chicago the most environmentally friendly city in the world. Building on its legacy as a center of American architecture, Chicago was one of the first cities to adopt LEED. Today it has the most LEED projects of any city in the world."

Included in the Expo is an international conference with headlining speakers such as Paul Hawken (author), Sadhu Johnston (Chicago Commissioner of the Department of Environment),  Thom Mayne (Founder and Principal of Morphosis), Maria Atkinson (Global Head of Sustainability at Lend Lease), and former US President Bill Clinton. USGBC President and CEO Rick Fedrizzi on is especially excited about Clinton’s planned appearance:

"This is an unprecedented opportunity for our green building community to hear from one of the greatest philanthropic and environmental leaders of this century. The William J. Clinton Foundation is facilitating a series of global action plans that are addressing some of the most intractable problems of our times — AIDS, economic sustainability as a way to eradicate poverty, the elimination of childhood obesity. His framework has shown the power that groups of individuals have to effect real change."

"Reducing the C02 emissions that lead to climate change is another key area of focus, and it’s being addressed by the Clinton Climate Initiative, with green building as a cornerstone of that effort,” Fedrizzi noted. “We are making a difference, and President Clinton’s unique ability to inspire individual action will add incredible momentum to this important work."

The event has a full schedule of networking and educational opportunities. Whether you are a homeowner, a builder, designer, architect, engineer, and, heck, even a programmer or a banker, there is something applicable to everyone’s life. With over 850 exhibit booths displaying the newest products and technologies, the expo itself will be an educational and eye opening experience. If you leave thinking, "I still can’t do it," then you didn’t pick up enough tools while in attendance.

Designer Scott Amron has created a catalogue of conceptual products designed to persuade people to use less energy, or at least think about how many things are plugged into sockets in their homes. The experiment is called "Die Electric," named after the insulating properties of a dielectric material. A dielectric is a substance that is highly resistant to the flow of an electric current. The experiment is about powering down, and rethinking the function of electrical components for purposes other than jacking up the monthly electric bill.

The first set of experiments transforms messy power cords into functional household items: "Shelf" (image above) and "ToothHold." Depending on where the outlets are in your home (usually at a functional reaching level), you now can use this cord to have reachable necessities throughout the home. Whether you are reaching for a toothbrush or a book, your outlets are put to greater use. Thinking beyond common functionality, maybe you can even use this shelf as a seat…

The second set of experiments are nothing but aesthetic wall dressings. Their titles insinuate the additional meaning: "Grow Plug" and "Single Vase AC." These houseplant retrofits cover up tacky wall outlets while adding an element of fresh-cut or freshly-growing nature to the room.

The third, and my personal favorite, is simply titled "Off." This is a light switch hook designed so that the it only functions as a hanger when switched to the "off" position. The switch is still fully functional, but the added bonus encourages you to think about your actual lighting needs.

Designer and experimenter Scott Amron has performed and exhibited a large portfolio of functionality experiments incorporating basic principles of engineering and physics while challenging their common conceptions. One outstanding project among these is called "Brush and Rinse," which won a Best of Category award in this year’s I.D. Annual Design Review, a highly acclaimed annual design competition. Scott has a B.E. in Electrical Engineering, and is a declared freelance electrical engineer, designer, conceptual artist, inventor, and founding principal of Amron Exptl.

Check it out. His products don’t cost you your shiniest penny, and they will provide your houseguests with a challenging surprise.

Last week I wrote an article about the new private “green” labels that electronics companies are tacking on their more energy-efficient products. Some companies are using their own labeling systems; others are employing third-party certifications. After discussing the effect of said third party vs. internal labeling systems, we can begin to ask how deep the environmental awareness of the businesses goes, and how much information do they want us to know about their practices?

Since the green market has become so competitive, companies are beginning to consider additional steps towards total embodied sustainability in order to differentiate themselves and back up their claims. These services are rooted in the marketing and design of the businesses product or service. As a result, the services they employ (graphic designers and marketing firms) can make their product/service more sustainable. The hierarchy of sustainable practices involved in the process of taking a concept to product/service is important, and every consumer should be aware of this.

When a product is designed with sensitivity to its ecological impact, the way it is a marketed will certainly be affected. Hopefully this translates into the physical marketing propaganda as well. The Royal Mail UK, for example, is a certified carbon neutral direct mailing program helping companies to minimize the impact of door-to-door mailing. First, they evaluate the company’s current mailing practice based on certain material criteria such as recycled paper content, origin, inks, paper treatments, packing material, etc. Once the company has met the material standards, they help it select a target audience to reduce overmailing. The company is awarded a green mailing label, to make the consumer aware of the company’s choices and to help the consumer make their own choices. This service requires us to look at the impact of not only our marketing industry, but the practice of graphic design as well.

As a result, many graphic designers are beginning to market their service as sustainable graphic design to businesses that need to convey their personalized message to the public. This graphic design community generally defines these motivations as design for positive change. Since so much of graphic design is the sociology of an ad, they have the opportunity to instill social responsibility towards sustainability. For these designers, there are a slew of services that educate them on sustainable design in order to add depth and breadth to their service. This also promotes a more common understanding of current activity and responsibility within the design community.

The Canadian graphic design firm smashLab started out by seeking simple ways to make their practice more responsible. They ended up with a designer’s resource site to promote positive change through design. Designcanchange.org hosts a list of designer members, a blog spot, and a growing log of research. Through simplifying information yet constantly receiving more, they hope help designers define and communicate our environmental problems in as simple terms as possible.

The AIGA Center for Sustainable Design is a site loaded with case studies and reports that seek to educate the designer about different sustainable business practices, and to equip them with the information to make responsible design decisions. Another resource forum for graphic designers is Design By Nature- an Australian-based source that seeks to educate designers on how they can create change.

With all of these educational resources for designers, we hope that companies will respond by hiring those designers who are actively encouraged by these resources. The next topic is how to educate companies that these graphic designers are working hard to promote positive change and that they exist in the first place. In order to do this we might anticipate a sustainable graphics license such as that achieved by architects through the USGBC for a LEED practice license. Just something to think about…

For you business owners, here are a few links to sustainable graphic design firms and individuals:

Design Archy
Metropolitan Group
CS Design

In the design world, often times young architecture/design firms and even individual designers will apply to competitions during the young part of their career to get public recognition, build credentials, and experience the social circuits around design.

As a young aspiring designer myself, I have made a keen observation of the design industry this year. Many of the call-for-entries and competitions this year have been for solutions related to sustainable development, energy, climate, biodiversity, environmental degradation, etc. Naturally we would expect these type of call-for-entries to come through the EPA grant programs, the NRDC, and other governmental organizations for the environment. Instead the call for action is coming from design firms, architecture magazines and other NGOs alike.

Allow me to take this opportunity to highlight some of the forthcoming competitions and competitions past that have sparked interest in publications of all sorts. The entries to these competitions not only alert us to solutions most of us have never thought of, but through the venue of these competitions many will have the opportunity to be realized! The following are just a few examples of the aforementioned. Look out world, great solutions are coming!!!

Design 21: the Social Design Network, is a mainly internet based collaborative project between the global design and merchandise company- Felissimo; and the United Nations Educational, Scientific, and Cultural Organization (known as UNESCO). They seek to inspire social activism through design- design for the greater good. “We connect people who want to explore ways design can positively impact our many worlds, and who want to create change here, now.” Design 21 has been hosting international competitions since 1995 mostly based around social themes.

This year, one competition called Heated Issue, was a call for an environmental campaign; another was for an educational “Childs Play” toy that encourages children to cultivate their own imagination; and the third, Shelter Me, is for a new design of a natural disaster temporary relief shelter. The competition award recipients were voted on by the public, and the winners were just announced! So go ahead, view the future!

Metropolis Magazine: an architecture, design, interiors magazine has strongly directed its focus towards sustainable development in design over the last few years. Annually, they host a design competition called the Next Generation Design Competition that awards $10,000 to the winner and they choose a list of runner-up proposals that get published as well. This year the competition focused on solutions for ENERGY reduction, consumption, efficiencies and alternatives. The award recipients this year designed a city streetlight that conserves urban energy based on the lunar cycle. Check it out. Metropolis also just announced next year’s theme: WATER.

Droog Design: an international design collective based in Amsterdam, seeks to “create innovative concepts that change perspectives." This past month they had a call for entries for concepts based on Climate Change. As a result of picking a winner, they hope to develop a product that pushes boundaries, changes perspectives of environmental issues, and invent new experiences, interactions, and participations… How exciting. Droog will select the top 10 designs, and the public will be able vote online to pick the winner. Public voting begins in September, so look it up and get your vote on.

Aside from the competitions calling specifically for sustainability conscious and socially responsible entries, many award recipients of internationally acclaimed annual design competitions are being recognized for their environmental awareness. Competitions such as the ID Annual Review, the Red Dot Design Award and the Spark Awards. This interesting progression is to be noted among the design circuits as a landmark in sustainable development. Lets hope that this is not the trend of the year but an annual progression towards more socially and sustainability conscious design and cradle-to-cradle conscious products.