Nau, a rather new high performance clothing company has the best looking sustainable clothing on the market. Thankfully, they have taken some progressive and responsible steps as a consumer products company to reinvent sustainable fashion, and improve communities.

The all-encompassing Nau design philosophy requires a balance of three criteria: beauty, performance, and sustainability. Many lines seek to meet one objective, but the most interesting consumer products out there are those that seek to improve lives through the balance of multiple objectives. The clothing line is declared "Prada meets high performance wear." With two top designers both coming from high performance corporate companies - Patagonia and Nike - the design is bound to be as effective as possible. “The clothes integrate performance to the point of invisibility, eschewing adornment and clutter for clean functionality.” Appropriate for all environments, urban to wild, the subtle yet stylish clothing is the model of simple and clutter-less design. With perfection in style, design, and performance, Nau has made it clear to us that sustainable fashion can be very sexy, functional, stylish, and effective.

Yet the most interesting point about the company’s practice lies in the materials itself. Nau has developed 24 of the their 32 fabrics in direct partnership with their suppliers ‘in order to design new, more sustainable solutions that blend performance and aesthetic appeal." All 24 fabrics incorporate a high percentage of recycled materials or vegetable-based byproduct. The interesting part is that instead of patenting the material technology and hoarding the secrets, they do much the contrary. Nau boasts this research from the mountaintops in hopes that other fashion lines, furniture designs, etc., will go ahead and incorporate these highly sustainable and aesthetically exquisite fabrics into their designs. This idea is a paradigm shift that encourages the sharing of ideas and resources throughout a community or the world. If we are all working towards the same goal of a healthier planet, why would we withhold resources that exist to help us get there?

The next pillar of responsibility involves customer participation. For every purchase made at a Nau store or online, 5% is donated to a social, environmental, or humanitarian charitable organization of your choice. Through the Partners for Change organization, you can choose to support communities on a local, national, or international scale. "Committed to radically altering the landscape of corporate philanthropy," Partners For Change and Nau have teamed to bring you this unique experience of direct involvement with the decision making process:

By seeking to create a new way of looking at business, we hope to transcend the traditional gap between the for-profit and nonprofit sector. We believe that all businesses have true responsibilities to the communities they affect. By operating in conjunction with our community partners we have the potential to innovate together in service of changing the world for the better.