William McDonough and Partners is teaming up this year with a list of other local and international architecture, engineering, and design firms to form Greenbridge Developments LLC, a new company focused on implementing and designing sustainable mixed-use development. The group was actually founded in 2006 by six local families with strong connections in the area whom were all influenced by sustainable development. This years first project will be in the defined “opportunity zone” of Chapel Hill, North Carolina. The two-tower construction will achieve LEED Gold Certification, and serve as a national model of sustainable design and green building.

The initial plans for this retail/office/housing complex include two nine-story buildings that will be connected by a pedestrian bridge, rooftop gardens, solar panels, wheatgrass countertops, a Zipcar fleet, and a sustainable educational learning center. The developers will encourage fair-trade businesses to open shop on the ground floor’s designated retail space.

Based on the declared premise that “all sustainability is local”, the new development seeks to meet the goals of environmental sensitivity, social equity, and economic vitality. The possibility of influencing local economys and social environments through large-scale projects such as housing developments is, and always has been, present. Yet when sustainability can be the underlining theme and motivation, the project will undoubtedly have a positive “smart growth” influence. Instead of consuming new land, “green development” Greenbridge Developments LLC seeks to revitalize urban and civic centers though considering the impact of each decision made in the design process.

The most interesting aspect of this project is that, in addition to expecting LEED Gold certification, the project is largely influenced by the “Cradle-to-Cradle” design paradigm articulated in the 2002 book by William McDonough (whose architecture firm headlines the project) and Michael Braungart.

“Contrary to the cradle-to-grave patterns that make, take, and waste- cradle-to-cradle harnesses the earth’s interdependent systems to nourish one process with the ‘waste’ from another, and rely on an eternally renewing flow of resources.”

The duo now runs a practice (MBDC: McDonough Braungart Design Chemistry) in Charlottesville, Virginia that awards cradle-to-cradle certification to materials and products, and consults with businesses on strategies. Simultaneously, McDonough runs his own architecture practice focused on superior sustainable quality. With his experience alone, I would trust that any building he works on would be of the greatest, smartest eco-effective quality.

By utilizing available technology in the most complex and collaborative way, Greenbridge Developments could potentially be a nationwide and worldwide model of sustainable development, economic and urban revitalization, and progressive green design.