Archive for the ‘Fashion and Apparel’ Category

Eco-Effective Concepts: Energy Generating T-shirts

A research team with the CSIRO (Commonwealth Scientific and Industrial Research Organization) in Australia is working on a project to integrate energy-generating materials into our clothing. By simply collecting the energy in our movement, vibrations, and friction, our clothing could create enough juice to power up our mobile phone, mp3 player, etc. The Australian Defense Department awarded the team of researchers a $4.4 million grant to deem the technology feasible.

Dr Adam Best, project leader and employee of the CSIRO Energy Technology Division “predicts that the first power shirts - or flexible energy devices- could be developed within five years,” states a Sydney Morning Herald report. Their concept includes the technology of piezoelectrics as the energy generating material. This popularly researched material produces a charge displacement when it is flexed. It naturally occurs in soft chrystalline structures like quartz, and Rochelle salts.

The idea is to develop a fabric woven with piezoelectric material so that any movement on, in, or around your body would stimulate the fiber to generate power. The clothing would be woven with flexible batteries that could act as storage unit series for your devices. The next step is to figure out how to wirelessly transmit that power collected in your t-shirt to your mobile phone without damaging your body due to intense exposure to electro-magnetic fields.

Dr. Best believes that the development of this concept could revolutionize the form and usage of daily appliances. “With printable flexible circuit boards, the day may not be far off when people could make phone calls simply by talking into their collars.”

Interestingly, defense programs and departments are commonly funding projects that develop the potential for remote electrical energy generation. The Australian Defense Department sees this as an opportunity to power “back-to-base” medical monitoring equipment, radios, and other such powered devices used in the field. As it could revolutionize battle in the field, it could also serve as a highly effective tool in field research and remote backpacking trips to power gps devices, emergency radios, data recording and transmittance devices…

There are many similar ideas out there along the lines of energy generating wearables. A collaboration team with members from Michigan Technological University, Arizona State, and NanoSonic, Inc., is developing a backpack with piezoelectric fibers integrated into the straps. Alberto Villarreal, a young San Francisco-based designer, has gained recognition for a concept shoe that harnesses electricity from your step. With the development of these concepts into real products we could be actively moving towards an energy revolution.

Eco-Effective Decisions: Outfit Yourself in the Truly Sustainable and Very Good Looking Clothing of Nau

Nau, a rather new high performance clothing company has the best looking sustainable clothing on the market. Thankfully, they have taken some progressive and responsible steps as a consumer products company to reinvent sustainable fashion, and improve communities.

The all-encompassing Nau design philosophy requires a balance of three criteria: beauty, performance, and sustainability. Many lines seek to meet one objective, but the most interesting consumer products out there are those that seek to improve lives through the balance of multiple objectives. The clothing line is declared "Prada meets high performance wear." With two top designers both coming from high performance corporate companies - Patagonia and Nike - the design is bound to be as effective as possible. “The clothes integrate performance to the point of invisibility, eschewing adornment and clutter for clean functionality.” Appropriate for all environments, urban to wild, the subtle yet stylish clothing is the model of simple and clutter-less design. With perfection in style, design, and performance, Nau has made it clear to us that sustainable fashion can be very sexy, functional, stylish, and effective.

Yet the most interesting point about the company’s practice lies in the materials itself. Nau has developed 24 of the their 32 fabrics in direct partnership with their suppliers ‘in order to design new, more sustainable solutions that blend performance and aesthetic appeal." All 24 fabrics incorporate a high percentage of recycled materials or vegetable-based byproduct. The interesting part is that instead of patenting the material technology and hoarding the secrets, they do much the contrary. Nau boasts this research from the mountaintops in hopes that other fashion lines, furniture designs, etc., will go ahead and incorporate these highly sustainable and aesthetically exquisite fabrics into their designs. This idea is a paradigm shift that encourages the sharing of ideas and resources throughout a community or the world. If we are all working towards the same goal of a healthier planet, why would we withhold resources that exist to help us get there?

The next pillar of responsibility involves customer participation. For every purchase made at a Nau store or online, 5% is donated to a social, environmental, or humanitarian charitable organization of your choice. Through the Partners for Change organization, you can choose to support communities on a local, national, or international scale. "Committed to radically altering the landscape of corporate philanthropy," Partners For Change and Nau have teamed to bring you this unique experience of direct involvement with the decision making process:

By seeking to create a new way of looking at business, we hope to transcend the traditional gap between the for-profit and nonprofit sector. We believe that all businesses have true responsibilities to the communities they affect. By operating in conjunction with our community partners we have the potential to innovate together in service of changing the world for the better.

Eco-Effective Decisions: Eco/Green Labels Galore (Part 1)

Gaining green credentials is of utmost importance to those in the consumer electronics industry. As the demand rises, each company is developing their own labeling system to tote their own personalized green flag. But with so many sets of criteria how do we evaluate the concentration of the green credentials solution?

Philips Electronics recently announced a new consumer product label that will mark simply that the electronic is more environmentally friendly and healthier for the consumer. Titled the “Green Tick”, this label will aid Philips consumers in making decisions about competitive products. Included in the eco-friendly evaluation, the products must meet certain energy efficiency requirements, and use healthier, more environmentally gentle materials in everything from production of the electronics to the packaging. The motivation is to enlighten consumer awareness and to differentiate Phillips products from others. Awarded by external auditors, Green Tick products will be added to the list of Green Flagship products.

It is now becoming easier for Phillips consumers to actively make eco-conscious choices about different products within the company portfolio, but it stops there. The missing link right now is that there is not a tool to leverage the criteria of the Green Tick against that of say Energy Star. When the Green Tick only applies to Phillips products, it becomes difficult for the consumer to make educated decisions about competitive products- how do choose between a “Green Tick” labeled HD TV and an “Energy Star’ rated HD TV? On a seemingly similar note, Sharp
just received an eco-friendly label for their TV’s as well. Boasting
40 EU eco-label awards and additional international energy-efficiency
awards, Sharp was able to achieve so many pillars or environmental wealth because they chose a more common label for
their products- the EU Flower. When the criteria and motivation for these labels are essentially the
same, why compete within the market with private eco-label branding? It is hard to say, but the next step is to get educated and look for labels that are applied to more consumer markets.

Some good news is that many recent European discussions between manufacturers and PR departments have concluded in agreeing to promote green-labeled products and educate with more extensive media coverage throughout the remainder of this year. Hopefully this will result in consumer demand for consistency, and thus an understanding of eco-label activity.

More good news on the horizon is a new widespread European Union Eco-label, the Flower. Taken from the EUROPA Eco-label homepage:

"It is a voluntary scheme designed to encourage businesses to market products and services that are kinder to the environment and for European consumers - including public and private purchasers - to easily identify them. You can find the Flower throughout the European Union as well as in Norway, Liechtenstein and Iceland. The European Eco-label is part of a broader strategy aimed at promoting sustainable consumption and production."

Everything from tourism to detergents, business owners and companies can now compete within the green market. With this tool, green attributes pertaining to these private companies, businesses, and practices…may be more easily compared by consumers.

Eco Effective Decisions: Vote on Sustainable Design for the Future

In the design world, often times young architecture/design firms and even individual designers will apply to competitions during the young part of their career to get public recognition, build credentials, and experience the social circuits around design.


As a young aspiring designer myself, I have made a keen observation of the design industry this year. Many of the call-for-entries and competitions this year have been for solutions related to sustainable development, energy, climate, biodiversity, environmental degradation, etc. Naturally we would expect these type of call-for-entries to come through the EPA grant programs, the NRDC, and other governmental organizations for the environment. Instead the call for action is coming from design firms, architecture magazines and other NGOs alike.

Allow me to take this opportunity to highlight some of the forthcoming competitions and competitions past that have sparked interest in publications of all sorts. The entries to these competitions not only alert us to solutions most of us have never thought of, but through the venue of these competitions many will have the opportunity to be realized! The following are just a few examples of the aforementioned. Look out world, great solutions are coming!!!

Design 21: the Social Design Network, is a mainly internet based collaborative project between the global design and merchandise company- Felissimo; and the United Nations Educational, Scientific, and Cultural Organization (known as UNESCO). They seek to inspire social activism through design- design for the greater good. “We connect people who want to explore ways design can positively impact our many worlds, and who want to create change here, now.” Design 21 has been hosting international competitions since 1995 mostly based around social themes.

This year, one competition called Heated Issue, was a call for an environmental campaign; another was for an educational “Childs Play” toy that encourages children to cultivate their own imagination; and the third, Shelter Me, is for a new design of a natural disaster temporary relief shelter. The competition award recipients were voted on by the public, and the winners were just announced! So go ahead, view the future!

Metropolis Magazine: an architecture, design, interiors magazine has strongly directed its focus towards sustainable development in design over the last few years. Annually, they host a design competition called the Next Generation Design Competition that awards $10,000 to the winner and they choose a list of runner-up proposals that get published as well. This year the competition focused on solutions for ENERGY reduction, consumption, efficiencies and alternatives. The award recipients this year designed a city streetlight that conserves urban energy based on the lunar cycle. Check it out. Metropolis also just announced next year’s theme: WATER.

Droog Design: an international design collective based in Amsterdam, seeks to “create innovative concepts that change perspectives." This past month they had a call for entries for concepts based on Climate Change. As a result of picking a winner, they hope to develop a product that pushes boundaries, changes perspectives of environmental issues, and invent new experiences, interactions, and participations… How exciting. Droog will select the top 10 designs, and the public will be able vote online to pick the winner. Public voting begins in September, so look it up and get your vote on.

Aside from the competitions calling specifically for sustainability conscious and socially responsible entries, many award recipients of internationally acclaimed annual design competitions are being recognized for their environmental awareness. Competitions such as the ID Annual Review, the Red Dot Design Award and the Spark Awards. This interesting progression is to be noted among the design circuits as a landmark in sustainable development. Lets hope that this is not the trend of the year but an annual progression towards more socially and sustainability conscious design and cradle-to-cradle conscious products.

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