Just as certain building products can earn Cradle-to-Cradle Certification, now disposable materials and products can earn a compostable seal. With the adoption of the American Society for Testing and Materials Specifications (ASTM), the Biodegradable Products Institute of New York and the US Composting Council are helping provide consumers with consistent information on materials and compostability. By using standard that are already in place, this allows for other companies to use the same criteria to evaluate materials, and ultimately allow for consistency across the board.

ASTM is an open forum for the development of high quality, market-relevant international standards used around the globe. According to the Biodegradable Products Institute,

…these specifications are the result of 8 years of intensive work by researchers, product manufacturers, composters, and resin producers to identify plastic and paper products which disintegrate and biodegrade completely and safely when composted in a municipal or commercial facility, like kraft paper, yard trimmings and food scraps.

With this rising attention to life cycle analysis of consumables, it is helpful to know if a cup we throw in the trash it is going to sit in the dump for thousands of years or not. Right? As consumers, we need to know what seals and labels are valid in order to trust and respect these claims. We are in a time when these issues such as life-cycle assessment, compostablility, recyclability … are bombarding us daily. If we can’t trust the validity of these claims, or if we see most things as merely greenwashed (to appear as a part of the "trend"), then consumers will lose interest. Then, the "trend" will dissipate or expire and we will be left with the same issues, and more confusion and rebellion.

This sounds terrifying right? Yes. So, it’s important to look for seals that are used on products that come from multiple product companies. If you check out the BPI website, you will see that many companies have come to them to obtain their evaluation and thus their seal to accredit their hard work. This is a good sign.

The interesting aspect to the BPI program is that they have their own private label in which they (at a first glance, anyway) disguise that they use more widely-accepted criteria to award their seal. The problem here is that this doesn’t allow consumers to leverage decisions very easily when everything is (seemingly) evaluated against a different set of criteria, and thus obtaining different seals. I can, although, leave you with the confidence that the Biodegradable Products Institute "compostable" logo is a valid one.

Over the past few years fair trade products have expanded into many new markets. With this trend we inevitably have to reevaluate the micro and macro systems involved in producing and providing fair trade products.

There is a rather large difference between fair trade products and fair trade companies, says Mary Morison, executive director of the Fair Trade Resource Network. Large corporations that sell or promote individual products are likely to have a weaker effect on their overseas labor practice or at least are not dedicated to effecting reform. “Large companies are counting on consumers to make the leap so they look good and can access a particular market segment they’ve been unsuccessful in reaching,” she says. On the positive end, by providing fair trade options in big box stores, more people have access to making responsible decisions and voting with their dollars.

While some debate that big can also be fair, others work hard to keep fair trade small and protect the purity of fair trade programs. Some support the efforts of McDonald’s, for example, which purchase coffee from the fair trade company Green Mountain Roasting Company. This type of opportunity sustains the jobs and wages of those who grow the coffee. On the other hand, some say it dilutes the standards and morals of the movement.

This debate on how far to go with sustainable and healthy products and services is the topic of the decade. Do we go big with organics? Are we willing to sacrifice the intensity of the source to make the product/service accessible to more consumers who could benefit from healthier food?

When I think about fair trade, I think of model companies such as Equal Exchange that goes above and beyond the fair trade model. Since 1986, the company imports organic coffee, tea, sugar, cocoa, and chocolate bars. With all their ingredients grown on democratically run farmer co-ops in Latin America, Africa, and Asia, Equal Exchange is able to play a large role in building democracy in these areas. They are equally passionate about building a fair and responsible work environment as they are supplying great coffee and chocolate to American consumers. “We want more profound transformations than just a kinder, gentler version of the status quo,” says Rodney North, spokesperson for Equal Exchange. “Fair trade’s historic focus has been on bottom-up economic development.”

Rodney North of Equal Exchange also argues that the “entrée of multinational corporations threatens the original goal of the fair trade movement, which was to build an alternative approach to international trade that addresses the endemic poverty, economic vulnerability, and isolation for the millions of small scale farmers who grow most of the world’s tropical agricultural commodities”.

It is hard to say what is good or bad. If we keep in mind that in supporting fair trade practices we are respecting our food and thus respecting all of those involved who bring it to us. This movement is meant to allow consumers to simply and consciously vote with their dollars, and provide fair opportunities worldwide. With this in mind, and we can help to keep the potency of the movement strong.

The majority of these quotes were taken from the Utne Reader’s Fair Trade Tradeoffs

Designer Scott Amron has created a catalogue of conceptual products designed to persuade people to use less energy, or at least think about how many things are plugged into sockets in their homes. The experiment is called "Die Electric," named after the insulating properties of a dielectric material. A dielectric is a substance that is highly resistant to the flow of an electric current. The experiment is about powering down, and rethinking the function of electrical components for purposes other than jacking up the monthly electric bill.

The first set of experiments transforms messy power cords into functional household items: "Shelf" (image above) and "ToothHold." Depending on where the outlets are in your home (usually at a functional reaching level), you now can use this cord to have reachable necessities throughout the home. Whether you are reaching for a toothbrush or a book, your outlets are put to greater use. Thinking beyond common functionality, maybe you can even use this shelf as a seat…

The second set of experiments are nothing but aesthetic wall dressings. Their titles insinuate the additional meaning: "Grow Plug" and "Single Vase AC." These houseplant retrofits cover up tacky wall outlets while adding an element of fresh-cut or freshly-growing nature to the room.

The third, and my personal favorite, is simply titled "Off." This is a light switch hook designed so that the it only functions as a hanger when switched to the "off" position. The switch is still fully functional, but the added bonus encourages you to think about your actual lighting needs.

Designer and experimenter Scott Amron has performed and exhibited a large portfolio of functionality experiments incorporating basic principles of engineering and physics while challenging their common conceptions. One outstanding project among these is called "Brush and Rinse," which won a Best of Category award in this year’s I.D. Annual Design Review, a highly acclaimed annual design competition. Scott has a B.E. in Electrical Engineering, and is a declared freelance electrical engineer, designer, conceptual artist, inventor, and founding principal of Amron Exptl.

Check it out. His products don’t cost you your shiniest penny, and they will provide your houseguests with a challenging surprise.

More than 70% of outdoor space in the city of San Francisco is dedicated to vehicle parking. That leaves little space for public activity, public play, and public human parking. This very idea sparked an inspiration in a few young men in San Francisco who decided to intervene by paying the meter to create temporary public parks. Rebar group is what they call themselves and the event is called PARK(ing).

The first event took place on November 16, 2005, when these guys and their buddies rolled into town with a truck bed full of sod. They identified a parking spot in a part of downtown San Francisco that was lacking any sort of public outdoor human space, put some quarters in the meter (thus renting the downtown real estate), rolled out their sod, parked a bench, and enjoyed their afternoon in the park (until the 2 hour meter ran out). They invited all passing pedestrians to enjoy a little time in the sun with them, and take a rest. “By our calculations, we provided an additional 24,000 square-foot-minutes of public open space that Wednesday afternoon,” says Rebar member.

The critical issue the members of Rebar intend to approach goes beyond the excessive amount of city surface area dedicated to private vehicles. They desire to display the paucity of public outdoor urban human habitat by way of temporarily renting this private vehicular space.

It is nice to have trees in the city to clean our air and increase our exposure to nature amongst the manmade construct, but oftentimes these small plots of earth are fenced off. Why not include a place to enter and rest your feet right next to these trees?

In its third year, Rebar’s spactacular PARK(ing) event will take place in cities all over the world. Friday Sept. 21st will be a day that no one could miss while tromping around a participating city. The Trust for Public Land is heading up National PARK(ing) day in more than a dozen U.S. cities: NYC, LA, DC, Seattle, Portland, Chicago, St. Paul, Boston, Austin, Salt Lake City, Tampa, and Miami (for more info to get involved or add you city… click). Additionally, a slew of international cities are lined up to participate on this monumental day including: London, Paris, Barcelona, Valencia, Munich, Toronto, Melbourne, and others.

So in response to this information, ReBar, myself, and our community are calling on you — artists, activists, and citizens — to temporarily take over private city parking space and turn them into ephemeral public parks. Get in touch with your local coordinator, invent your perfect mini park, and build it on September 21 along with other enthusiast worldwide…and don’t forget to invite you friends!

Last week I wrote an article about the new private “green” labels that electronics companies are tacking on their more energy-efficient products. Some companies are using their own labeling systems; others are employing third-party certifications. After discussing the effect of said third party vs. internal labeling systems, we can begin to ask how deep the environmental awareness of the businesses goes, and how much information do they want us to know about their practices?

Since the green market has become so competitive, companies are beginning to consider additional steps towards total embodied sustainability in order to differentiate themselves and back up their claims. These services are rooted in the marketing and design of the businesses product or service. As a result, the services they employ (graphic designers and marketing firms) can make their product/service more sustainable. The hierarchy of sustainable practices involved in the process of taking a concept to product/service is important, and every consumer should be aware of this.

When a product is designed with sensitivity to its ecological impact, the way it is a marketed will certainly be affected. Hopefully this translates into the physical marketing propaganda as well. The Royal Mail UK, for example, is a certified carbon neutral direct mailing program helping companies to minimize the impact of door-to-door mailing. First, they evaluate the company’s current mailing practice based on certain material criteria such as recycled paper content, origin, inks, paper treatments, packing material, etc. Once the company has met the material standards, they help it select a target audience to reduce overmailing. The company is awarded a green mailing label, to make the consumer aware of the company’s choices and to help the consumer make their own choices. This service requires us to look at the impact of not only our marketing industry, but the practice of graphic design as well.

As a result, many graphic designers are beginning to market their service as sustainable graphic design to businesses that need to convey their personalized message to the public. This graphic design community generally defines these motivations as design for positive change. Since so much of graphic design is the sociology of an ad, they have the opportunity to instill social responsibility towards sustainability. For these designers, there are a slew of services that educate them on sustainable design in order to add depth and breadth to their service. This also promotes a more common understanding of current activity and responsibility within the design community.

The Canadian graphic design firm smashLab started out by seeking simple ways to make their practice more responsible. They ended up with a designer’s resource site to promote positive change through design. Designcanchange.org hosts a list of designer members, a blog spot, and a growing log of research. Through simplifying information yet constantly receiving more, they hope help designers define and communicate our environmental problems in as simple terms as possible.

The AIGA Center for Sustainable Design is a site loaded with case studies and reports that seek to educate the designer about different sustainable business practices, and to equip them with the information to make responsible design decisions. Another resource forum for graphic designers is Design By Nature- an Australian-based source that seeks to educate designers on how they can create change.

With all of these educational resources for designers, we hope that companies will respond by hiring those designers who are actively encouraged by these resources. The next topic is how to educate companies that these graphic designers are working hard to promote positive change and that they exist in the first place. In order to do this we might anticipate a sustainable graphics license such as that achieved by architects through the USGBC for a LEED practice license. Just something to think about…

For you business owners, here are a few links to sustainable graphic design firms and individuals:

Design Archy
Metropolitan Group
CS Design

Ever since the French monk Dom Perignon searched for the perfect closure for his new sparking wine in the early 16oos, the cork stopper has been a cultural staple that is synonymous with the celebration of opening a new bottle of wine. Since the new millennium, worldwide wine production has become a larger and more popular industry. New wine producing regions are moving towards alternative wine closures, therefore putting the entire cork industry at great risk. Can anyone remember why we started putting plastic, rubber, and foam “corks” into our wine bottles? I was always told one of two things: a more controlled (more synthetic) material allows for more stringent product, and that cork was scarce so we don’t want to destroy the cork forests. The former is a problem that has since been solved, and the later is hardly the case. Cork is a naturally sustainable material and therefore commercialization of it is easy on nature- not a single tree has to be cut down.

Cork, as we know it, comes from the outer cell layer of the bark on cork oak trees (Quercus Suber). The stopper layer is easily separated from the mother cells when the connecting layer (phelogen) becomes brittle. Once the bark (cork) is stripped off the tree in the late string and early summer, it renews itself naturally. An added bonus: each time cork is harvested, the tree stores more CO2 as a result of regenerating. It is reported that the tree stores 3-5 times more CO2 when harvested regularly.
The cork industry has found its home for centuries in the Mediterranean. Portugal has the world’s largest cork industry, yet it is an important forest crop to Italy, Spain, Algeria, France, Tunisia, and Morocco. The forests cover nearly 2.7 million hectares in total, and produce over 15 billion cork stoppers.

What’s the news? Due to “cork” alternatives, the cork industry is losing its intrigue as a cultural staple for wine bottle closures. The World Wide Fund reports that cork sales in the wine industry fell 20% between 2000 and 2005. Portugal has reported a severe drop in cork stoppers exported to Australia and the U.S. “New consumer trends and winemaking techniques, as well as more competitive markets, have led producers to look for more technical or cheaper closures – plastic ‘corks’ and metal screw tops”. Despite the optimal performance of cork as a stopper material- high elasticity, natural insulatinsulating qualities, light weight, and durability - the plastic and metal screw tops are becoming more accepted as standard wine closures to us consumers.

This increase in market share is leading to a decline in the global cork market, and thus degradation of cork oak forests that have (and could for years to come) provided one of the most diverse ecosystems and community-based industries of the region. They report that this could potentially lead to a loss of 60,000 jobs, and thus could severely harm the biodiversity of the forests.

Although the market demand for cork is slowly shifting to flooring and wall coverings, wine stoppers still account for about 70% of the industry profits. Whatever the reason might be, there is a reason that we still call a cork a cork, synthetic or woody. "We’re fighting back,” says Antonio Amorim, third generation owner of one of Portugals largest wine stopper producers. "We may have lost market share in some places but we are gaining in others.” "The shares, which shot up 79 percent in the past two years, are set to rise more as he wins back customers by virtually eliminating cork taint," said analyst Sonia Baldeira.

To help: do your best to find wine bottles that sustain the true cork community’s integrity and unscrew the cork.

To see more intensive case studies and future scenarios, view this pdf file.

For more information:

Amorim Corkfacts

WWF: Changing Markets

Amorim Cork

Images source: Amorim Corkfacts

Remember the logic word puzzle from middle school: “Which is heavier, a ton of feathers, or a ton of lead?” Some of us answered with the obvious response: they are of the same mass. Others of us got stuck on the materials under reference. For those of you who relate to the latter, I’m here to tell you it’s ok, and there is help.

Many factoids that we hear throughout the day are hard to process and comprehend. These numbers are originally relative to the individual. Yet when multiplied by the masses, they result in dramatically long numbers that are supposed to represent our collective actions on a daily basis. We commonly hear them on the radio, on TV, and in conversation, are we really expected to have the capacity to visualize 6+ digit numbers in our head on the fly?

Photographer Chris Jordan is working hard to help us comprehend these numerical conundrums. “Running the Numbers” is his new photographic series presented to rescue us more visually-oriented folks. These “digitally stitched” images effectively depict these number problems based on our collective consumption. Since our individual experiences are incomparable to these numbers-of-the-masses, it is hard to create a mental picture of massive amounts. For example, 426,000 cell phones are disposed of in the US every day. When the majority of us dispose of one every one to two years, it becomes difficult to understand the collective numerical value. Well, if you agree with me and really love to visually understand what these numbers look like, then Chris has already decided to help you.

In this image are 426,000 cell phones, the number disposed of every year by US residents.

This image is made of 106,000 aluminum cans, the number of cans used in the US every 30 seconds.

This is what 60,000 plastic bags looks like, the number used in the US every 5 seconds.

Now grab this last image, drag it to your desktop 30 times, and open up each one next to another. This is equal to the number of plastic bags we consume in the US every minute! (For you number people, that is 1,800,000.) With this image, it is easier to imagine what this amount looks like taking up space in our designated drop spots (aka landfills), and how they might be affecting our congested ecosystem.

“If we can more deeply feel the meaning behind numbers like these,” says Jordan, “maybe that will enable us to make more conscious choices about the behaviors that lead to them.”

Chris Jordan: Photographic Arts

As an extension of last weeks post, Vote on Sustainable Design for the Future, there are simply too many design competitions out there: we must alert you to more. Many of these design competitions are open to people of all disciplines with good ideas. So maybe you should take a pen and paper and enter a keen green idea of your own if you want to see the world change.

Here is my deeper perception on additional “call for entries” situations:

What I have found is that when a corporate product manufacturing company has a call for entries, they are seeking new ideas. Sometimes ideas perpetuate in a work situation, and it becomes difficult to think as far out of the box as some younger creatives do. Electrolux is an international home appliances and equipment company. Each year their Design lab runs a competition for industrial design students working towards their undergraduate or graduate degrees (so this one isn’t for everyone but its still interesting). While “innovative ideas for household appliances of the future” is the mainstay, sustainability is this year’s theme. Students are asked to create eco-friendly, sustainable household appliances and solutions for 2020. If you are a student, check it out. The deadline is July 31. For the rest of you, finalists will be announced October 1.

When a foundation posts a call-for-entries, it is often based on a desire to generate the inspiration of the organization’s namesake in a new generation, and to allow the his/her spirit to live on. Each year, the distinguished jury of the Buckminster Fuller Challenge awards a large sum to “support the development and implementation of a solution that has significant potential to solve humanity’s most pressing problems in the shortest possible time while enhancing the Earth’s ecological integrity.” This year’s competition honors Fuller’s a"nticipatory design science method": the idea of doing more with less. The Challenge seeks “design science solutions within a broad range of human endeavor that exemplify the trim tab principle. Trim tabs demonstrate how small amounts of energy and resources precisely applied at the right time and place can produce maximum advantageous change.” The entry period is September 4 – October 30, so you have a little time to think about this one. On the other hand, a sustainable solution cannot be left until the last moment to be completed. So get to work.

My third example is similar to one of last week, but this one is still open for entries. RE:VISION is a complete competition network that seeks to highlight great ideas about to explode, but that don’t yet have a venue to do so. Stacey Frost, founder of RE:VISION, wanted to create a place where these “ideas are put into action, supported and encouraged by a diverse group of people dedicated to making WHAT IF, WHAT IS.” Stacey believes that with each individual’s unique perspective combined with ideas, energy, and resources we can really generate change.

The current competition RE:ROUTE is a call for new urban transportation systems thinking. “We need to enhance and revitalize our areas, changing them from a bunch of buildings into a community. How can we move people cars, services, or goods through a neighborhood.” The competition seeks to generate new and creative ideas for urban transportation that start 4 steps back from the base and stop for a breath of fresh air 100 steps ahead of where we are in 2007. The competitions closes August 15 but the requirements are minimal. If you have an idea, get on the “wagon” and redesign it.

For more information these are the sites I consult for new competition posts:
Core77

American Society of Interior Designers

In the design world, often times young architecture/design firms and even individual designers will apply to competitions during the young part of their career to get public recognition, build credentials, and experience the social circuits around design.

As a young aspiring designer myself, I have made a keen observation of the design industry this year. Many of the call-for-entries and competitions this year have been for solutions related to sustainable development, energy, climate, biodiversity, environmental degradation, etc. Naturally we would expect these type of call-for-entries to come through the EPA grant programs, the NRDC, and other governmental organizations for the environment. Instead the call for action is coming from design firms, architecture magazines and other NGOs alike.

Allow me to take this opportunity to highlight some of the forthcoming competitions and competitions past that have sparked interest in publications of all sorts. The entries to these competitions not only alert us to solutions most of us have never thought of, but through the venue of these competitions many will have the opportunity to be realized! The following are just a few examples of the aforementioned. Look out world, great solutions are coming!!!

Design 21: the Social Design Network, is a mainly internet based collaborative project between the global design and merchandise company- Felissimo; and the United Nations Educational, Scientific, and Cultural Organization (known as UNESCO). They seek to inspire social activism through design- design for the greater good. “We connect people who want to explore ways design can positively impact our many worlds, and who want to create change here, now.” Design 21 has been hosting international competitions since 1995 mostly based around social themes.

This year, one competition called Heated Issue, was a call for an environmental campaign; another was for an educational “Childs Play” toy that encourages children to cultivate their own imagination; and the third, Shelter Me, is for a new design of a natural disaster temporary relief shelter. The competition award recipients were voted on by the public, and the winners were just announced! So go ahead, view the future!

Metropolis Magazine: an architecture, design, interiors magazine has strongly directed its focus towards sustainable development in design over the last few years. Annually, they host a design competition called the Next Generation Design Competition that awards $10,000 to the winner and they choose a list of runner-up proposals that get published as well. This year the competition focused on solutions for ENERGY reduction, consumption, efficiencies and alternatives. The award recipients this year designed a city streetlight that conserves urban energy based on the lunar cycle. Check it out. Metropolis also just announced next year’s theme: WATER.

Droog Design: an international design collective based in Amsterdam, seeks to “create innovative concepts that change perspectives." This past month they had a call for entries for concepts based on Climate Change. As a result of picking a winner, they hope to develop a product that pushes boundaries, changes perspectives of environmental issues, and invent new experiences, interactions, and participations… How exciting. Droog will select the top 10 designs, and the public will be able vote online to pick the winner. Public voting begins in September, so look it up and get your vote on.

Aside from the competitions calling specifically for sustainability conscious and socially responsible entries, many award recipients of internationally acclaimed annual design competitions are being recognized for their environmental awareness. Competitions such as the ID Annual Review, the Red Dot Design Award and the Spark Awards. This interesting progression is to be noted among the design circuits as a landmark in sustainable development. Lets hope that this is not the trend of the year but an annual progression towards more socially and sustainability conscious design and cradle-to-cradle conscious products.

an organic farm

People used to say that the world would go hungry if farmed organically, but that has recently been proven to not be the case. Two studies recently conducted, one by the University of Michigan, and the other by the USDA, report that organic farming can yield more food than conventional farming, and sustain a healthier soil quality for annual food production. The benefits don’t stop there.

A University of Michigan study conducted by the School of Natural Resources and Environment was geared towards investigating the benefits of organic farming in developing countries. They found that the crop yields in developed countries are nearly the same on organic and conventional farms. In developing countries, although, by using organic farming methods they can double or triple their food production.

The researches defined the term organic as "sustainable practices that utilize non-synthetic nutrient cycling processes, exclude synthetic pesticides, and sustain and regenerate the soil quality." Their study set out to disprove two common objections to organic farming: lower yields and lack of organically acceptable nitrogen sources.

"Corporate interest in agriculture and the way agriculture research has been conducted in land grant institutions, with a lot of influence by the chemical companies and pesticide companies as well as fertilizer companies—all have been playing an important role in convincing the public that you need to have these inputs to produce food," says Ivette Perfecto, Professor at the University of Michigan and principal leader of the study.

What they found was that, contrary to conventional wisdom, organic farms could produce not only more food but do it on the existing land. This is due to the regenerative properties of the organic farming process and the natural organic fertilizers. The nitrogen levels in the soil aren’t an issue as long as the farmer rotates his/her crops and plants green manures between growing seasons. Green manures are cover crops that naturally fix nitrogen and other nutrients into the soil, and naturally replace the need for synthetic fertilizers.

“This is especially good news for developing countries, where it’s sometimes impossible to deliver food from outside, so farmers must supply their own. Yields in developing countries could increase dramatically by switching to organic farming," Perfecto said. Developing countries often don’t have access to expensive fertilizers and pesticides; therefore, organic farming is not only more economical, but simply a more viable, efficient, and accessible solution to sustain their communities with enough food. This research is to be greatly applauded because the pioneers of the organic food industry such as Aldo Leopold, Robert Rodale… are finally getting vindicated by university research. Organic farming keeps the land of developing countries healthy, the surrounding ecosystem clean, manages their food production waste, and not to mention provides more nutrient rich food to keep their people healthy.

Sustainable Food News