Archive for the ‘Design’ Category

Eco-Effective Design: Social Sustainability- Criteria for Good Design

Last night, Thursday, October 18th, at the National Design Awards Gala in New York City was the announcement of the Peoples Design Awards. As part of National Design Week, Copper-Hewitt supports an annual competition where people nominate great design.

Voting has been open to the public online since mid September. As it is too late to cast your vote, it isn’t too late to congratulate the winner and find out what people consider excellence in design. The most exciting part of this year’s ballot is that many of the nominees were for projects geared towards sustainable progress. Social sustainability is one of the most important attributes for the public to consider, our responsibility towards sustainability and global issues shows promise.


Last year the public chose the Katrina Cottage by designer Marianne Cusato. Designed with similar dimensions and attributes to the FEMA homes, this project is the alternative. The 308 square foot cottage is constructed with fiber reinforced cement siding and a metal roof to withstand hurricane force winds. Since the launch of the project it has grown to attract habitants for multiple purposes. The cottage itself isn’t necessarily a sustainable edifice, but as it will live through intense natural forces and sustain its structure over time.

Also, similar to this year’s nomination for the LifeStraw (a $2 straw that purifies water while drinking for those who don’t have access to safe drinking water), the Katrina Cottage highlights the need for alternatives regarding current issues. When these alternatives are designed with sustainability, necessity, and in this case affordability in mind, we get closer to practical solutions and functional design for a sustainable, safe and healthy future.

This year’s winner is TOMS shoes. TOMS shoes is a simple project- with every pair of shoes bought, a pair is donated to a child who doesn’t have any. TOMS mission is to simply make life more comfortable. Currently TOMS is running a pledge to get 50,000 pair of shoes to take over to South Africa on November 1. These shoes will be divvied out to children in need. The shoes are not necessarily constructed with sustainable (recycled, reusable) materials, but the project does indeed socially sustain communities by enabling a more comfortable, and healthy lifestyle.

Other nominees on the ballot this year geared towards social sustainability and massive change were Good Magazine, Design Can Change, and Global Green Efforts in New Orleans. Good Magazine is a new San Francisco based publication highlighting projects geared towards social activism and sustainability. Design Can Change is a global campaign put together by SmashLAB geared towards bringing designers together to fight climate change.

Finally, Global Green was nominated for their work in New Orleans geared towards using the opportunity to rebuild in a way that is more beneficial to the environment and the community. Based on these nominations we can say with confidence that there are a lot of design efforts taking place to improve the condition of our health, safety, relationships and environment. Now it is your turn to participate.

Eco Effective Events: Chicago to Host Largest GreenBuild Expo

This November 7-9, Chicago will host the largest GreenBuild Expo in history. Put on by the USGBC (United States Green Building Council), this year over 18,000 attendees will gather to learn about the trends in green construction and get inspired about future projects. In a city aiming to be the greenest, this is a monumental event. On top of it all, GreenBuild will be held in one of Chicago’s LEED certified facilities, the McCormick Place West Building.

According to the USGBC, "Chicago mayor Richard Daley has pledged to make Chicago the most environmentally friendly city in the world. Building on its legacy as a center of American architecture, Chicago was one of the first cities to adopt LEED. Today it has the most LEED projects of any city in the world."

Included in the Expo is an international conference with headlining speakers such as Paul Hawken (author), Sadhu Johnston (Chicago Commissioner of the Department of Environment),  Thom Mayne (Founder and Principal of Morphosis), Maria Atkinson (Global Head of Sustainability at Lend Lease), and former US President Bill Clinton. USGBC President and CEO Rick Fedrizzi on is especially excited about Clinton’s planned appearance:

"This is an unprecedented opportunity for our green building community to hear from one of the greatest philanthropic and environmental leaders of this century. The William J. Clinton Foundation is facilitating a series of global action plans that are addressing some of the most intractable problems of our times — AIDS, economic sustainability as a way to eradicate poverty, the elimination of childhood obesity. His framework has shown the power that groups of individuals have to effect real change."

"Reducing the C02 emissions that lead to climate change is another key area of focus, and it’s being addressed by the Clinton Climate Initiative, with green building as a cornerstone of that effort,” Fedrizzi noted. “We are making a difference, and President Clinton’s unique ability to inspire individual action will add incredible momentum to this important work."

The event has a full schedule of networking and educational opportunities. Whether you are a homeowner, a builder, designer, architect, engineer, and, heck, even a programmer or a banker, there is something applicable to everyone’s life. With over 850 exhibit booths displaying the newest products and technologies, the expo itself will be an educational and eye opening experience. If you leave thinking, "I still can’t do it," then you didn’t pick up enough tools while in attendance.

Eco-Effective Concepts: “Die Electric” Design

Designer Scott Amron has created a catalogue of conceptual products designed to persuade people to use less energy, or at least think about how many things are plugged into sockets in their homes. The experiment is called "Die Electric," named after the insulating properties of a dielectric material. A dielectric is a substance that is highly resistant to the flow of an electric current. The experiment is about powering down, and rethinking the function of electrical components for purposes other than jacking up the monthly electric bill.

The first set of experiments transforms messy power cords into functional household items: "Shelf" (image above) and "ToothHold." Depending on where the outlets are in your home (usually at a functional reaching level), you now can use this cord to have reachable necessities throughout the home. Whether you are reaching for a toothbrush or a book, your outlets are put to greater use. Thinking beyond common functionality, maybe you can even use this shelf as a seat…

The second set of experiments are nothing but aesthetic wall dressings. Their titles insinuate the additional meaning: "Grow Plug" and "Single Vase AC." These houseplant retrofits cover up tacky wall outlets while adding an element of fresh-cut or freshly-growing nature to the room.

The third, and my personal favorite, is simply titled "Off." This is a light switch hook designed so that the it only functions as a hanger when switched to the "off" position. The switch is still fully functional, but the added bonus encourages you to think about your actual lighting needs.

Designer and experimenter Scott Amron has performed and exhibited a large portfolio of functionality experiments incorporating basic principles of engineering and physics while challenging their common conceptions. One outstanding project among these is called "Brush and Rinse," which won a Best of Category award in this year’s I.D. Annual Design Review, a highly acclaimed annual design competition. Scott has a B.E. in Electrical Engineering, and is a declared freelance electrical engineer, designer, conceptual artist, inventor, and founding principal of Amron Exptl.

Check it out. His products don’t cost you your shiniest penny, and they will provide your houseguests with a challenging surprise.

Eco-Effective Mail: USPS Turns to MBDC to Create Cradle-to-Cradle Packages

This summer the US Postal Service announced a new "Cradle to Cradle" certified shipping model and package for their postal service. This is the first US mailing service to receive such a designation. Awarded by the MBDC (McDonough Braungart Design Chemistry), the "Cradle to Cradle" Silver rating considers everything from water stewardship to renewable energy, toxicity to recyclability. The package has all-around good environmental health.

According to the press release, "Postal Service mailing and shipping supplies already had exceeded governmental requirements, including recycled content standards from the U.S. EPA. Going beyond existing federal and state agency requirements was a goal in seeking certification."

The MBDC Cradle to Cradle certification process reviews all the environmental attributes of material inputs for each product. Based on 39 criteria for human and environmental health, the rigorous process does not miss a single flaw. It doesn’t just look at the physical content of each material, but at every step the material travels before it gets into the package. "MBDC examined 60 packaging items, breaking those items down to 250 component materials and then further analyzing 1,400 individual ingredients in those component materials before awarding the certification." Due to the improvement in the 500 million + Express Mail and Priority Mail packages and envelopes provided by the Postal Service annually, 15,000 metric tons of carbon emissions will be prevented. That means that these tons of carbon won’t just be offset: they won’t even be used in the first place.

"To get some perspective on that number, consider that the gigantic South By Southwest music festival in Austin, Texas generates only 250 metric tons of carbon emissions each year — and that’s from power sources, travel and transportation from around the world and wastes generated by printing, promotion and festival-related goods combined,” states Lucinda Michele Knapp of Conscious Choice Magazine.

Going further, "the Postal Service also worked with MBDC to gain certification for an additional 200 million pieces of mailing supplies used each year (decals, labels, packing tape), examining inks, tapes and adhesives." Additionally, the Postal Service redesigned all the Flat-Rate boxes and envelopes as well; as a result, customers can use the same packaging for domestic and international mailing. This eliminates the need for separate packages (andseparate materials), and reduces the amount of source materials requires for use and recycling.

After Wal-Mart, the US is the post office is the second largest employer in the nation. These developments not only effects and educates customers about sustainable business but it will effect the entire postal service staff as well. In addition to Cradle to Cradle packaging materials the USPS has made moves towards using alternative fuel fleets, offsetting carbon emissions in plants, and now, designing more environmentally responsible packaging. With the proper incentives in sight, the postal service has an eco-effective mutually beneficial system!

Eco-Effective Innovation: Sugar Technology and the Sony Bio-Battery

Who ever thought that asking your neighbor for sugar could carry more connotations than that of baking necessities? Well, Sony is working on a product that will make your neighbor think twice about your consumptive demands.

Sony recently announced their current activity in developing a new bio-battery. The battery generates electricity from carbohydrates (currently sugar) and utilizes enzymes as the catalyst. The sample battery has proven to be able to output 50 mW, or enough to power a portable mp3 player. This is the world’s highest yet for a passive-type bio battery.

According to the Sony Press Release:

Sony developed a system of breaking down sugar to generate electricity that involves efficiently immobilizing enzymes and the mediator (electronic conduction materials) while retaining the activity of the enzymes at the anode. Sony also developed a new cathode structure which efficiently supplies oxygen to the electrode while ensuring that the appropriate water content is maintained. Optimizing the electrolyte for these two technologies has enabled these power output levels to be reached.

The newly developed bio battery incorporates an anode consisting of sugar-digesting enzymes and mediator, and a cathode comprising oxygen-reducing enzymes and mediator, either side of a cellophane separator. The anode extracts electrons and hydrogen ions from the sugar (glucose) through enzymatic oxidation as follows:
Glucose -> Gluconolactone + 2 H+ + 2 e-
The hydrogen ion migrates to the cathode through the separator. Once at the cathode, the hydrogen ions and electrons absorb oxygen from the air to produce water:
(1/2) O2 + 2 H+ + 2 e- -> H2O
Through this process of electrochemical reaction, the electrons pass through the outer circuit to generate electricity.


Since the battery does not require the user to do any mixing or formulating, the process is quite simple and it requires very little of the owner. But, each cm2 can only produce 1.5 mW in the first minute, so the battery has to be quite large. The current dimensions are 39×39x39mm- I don’t know how portable and functional it makes this object, but it is a step in an interesting direction.

The most applicable situation I see for this technology is for remote electrical generation necessities (which puts an interesting spin on neighborly sugar supply). For locations or trips that could not benefit from portable solar panels, sugar is a new alternative. As the design progresses and the technology is tuned, I am sure they will be able to come up with something on a more practical and portable scale.

Again, the question arises about genetically modified sugar due to increased demand of the material. Will we begin manufacturing it in the lab and what will this do to the sugar farmers across the world? These questions are always something to consider with the development of any technology using a finite, consumable resource.

It is although fun to imagine one day giving your cell phone a shot of liquid sugar when it starts beeping with low battery indication… Instead of cords, we will have IVs of liquid sugar lying about our apartment floor with a portal into our computer, our radio, our coffee maker…interesting.

Eco-Effective Activities: National PARK(ing) Day- Friday, September 21

More than 70% of outdoor space in the city of San Francisco is dedicated to vehicle parking. That leaves little space for public activity, public play, and public human parking. This very idea sparked an inspiration in a few young men in San Francisco who decided to intervene by paying the meter to create temporary public parks. Rebar group is what they call themselves and the event is called PARK(ing).

The first event took place on November 16, 2005, when these guys and their buddies rolled into town with a truck bed full of sod. They identified a parking spot in a part of downtown San Francisco that was lacking any sort of public outdoor human space, put some quarters in the meter (thus renting the downtown real estate), rolled out their sod, parked a bench, and enjoyed their afternoon in the park (until the 2 hour meter ran out). They invited all passing pedestrians to enjoy a little time in the sun with them, and take a rest. “By our calculations, we provided an additional 24,000 square-foot-minutes of public open space that Wednesday afternoon,” says Rebar member.

The critical issue the members of Rebar intend to approach goes beyond the excessive amount of city surface area dedicated to private vehicles. They desire to display the paucity of public outdoor urban human habitat by way of temporarily renting this private vehicular space.

It is nice to have trees in the city to clean our air and increase our exposure to nature amongst the manmade construct, but oftentimes these small plots of earth are fenced off. Why not include a place to enter and rest your feet right next to these trees?

In its third year, Rebar’s spactacular PARK(ing) event will take place in cities all over the world. Friday Sept. 21st will be a day that no one could miss while tromping around a participating city. The Trust for Public Land is heading up National PARK(ing) day in more than a dozen U.S. cities: NYC, LA, DC, Seattle, Portland, Chicago, St. Paul, Boston, Austin, Salt Lake City, Tampa, and Miami (for more info to get involved or add you city… click). Additionally, a slew of international cities are lined up to participate on this monumental day including: London, Paris, Barcelona, Valencia, Munich, Toronto, Melbourne, and others.

So in response to this information, ReBar, myself, and our community are calling on you — artists, activists, and citizens — to temporarily take over private city parking space and turn them into ephemeral public parks. Get in touch with your local coordinator, invent your perfect mini park, and build it on September 21 along with other enthusiast worldwide…and don’t forget to invite you friends!

Eco-Effective Decisions: Hip Living in a Shipping Container

It is that time of year to get on the bus and head back to school. Preparing for class and back-to-school activities is not our most sustainability-focused time or year. We want to buy new clothes, new supplies- a new look. This Fall, some students will be living in style out of an old container.

As some college students in Amsterdam move into their brand new housing, accommodations will be a hip combination of new and old. Rethinking the way we use things, Keetowonen, a student housing project in Amsterdam, is transforming shipping containers into 1000 units for college students. Each container block has one building services container that supplies the block with electricity and Internet. Atop the roof is a different container system that collects rainwater, while providing equal heat dispersal and insulation for the units below.

Our perception of a shipping container might not be of something very spacious since they’re usually packed full of non-perishable products from across the globe. Yet, when emptied and tidied up, they can be made into a quite accommodating space. Each 40 square-foot unit is equipped with all the amenities a college student might need- sink, shower, toilet, kitchen, a boiler for hot waster, electricity, heat, and even balconies. Some end units have windows on the side to allow more sunlight to penetrate their space. The box-in-box construction means that the floors, walls and ceilings don’t come in contact with the external structure of the container. Therefore, the interior space in insulated from thermal change and sound disruption.

Also on the campus, Tempohousing installed a café-restaurant, a supermarket, office building, laundry-mat, and a sporting area- all made out of shipping containers. So, for those of you who simply can’t resist now, here is the skinny on the cost and availability of the containers. The units are rented out by the De Key housing corporation. Additionally, in 2005 the Dutch ministry of Housing, Spatial Planning and the Environment (VROM) presented Keetwonen with a formal notice that the units are eligible for housing subsidies. "The amount of subsidy tenants can claim depends on their personal (financial) circumstances." Belastingdienst is the provider of this subsidy contract

The first block of 60 units was completed by September 2005 and was rented out. The last was finished in April 2006. This past April 25th, the project received the Funda Award for "best executed innovation in construction."

"At the award ceremony the jury acknowledged Keetwonen to be ‘bright stars in an otherwise dimly lit market which is acting slow on innovation.’ In the report produced by the jurors fast construction and the fact that the Keetwonen habitats are ready for habitation on arrival were the main focus. The low construction cost was also mentioned as a big plus."


Also on GO:

Urban Options: Group 41 Offers Free Custom Container Architecture

Eco-Effective Decisions: Outfit Yourself in the Truly Sustainable and Very Good Looking Clothing of Nau

Nau, a rather new high performance clothing company has the best looking sustainable clothing on the market. Thankfully, they have taken some progressive and responsible steps as a consumer products company to reinvent sustainable fashion, and improve communities.

The all-encompassing Nau design philosophy requires a balance of three criteria: beauty, performance, and sustainability. Many lines seek to meet one objective, but the most interesting consumer products out there are those that seek to improve lives through the balance of multiple objectives. The clothing line is declared "Prada meets high performance wear." With two top designers both coming from high performance corporate companies - Patagonia and Nike - the design is bound to be as effective as possible. “The clothes integrate performance to the point of invisibility, eschewing adornment and clutter for clean functionality.” Appropriate for all environments, urban to wild, the subtle yet stylish clothing is the model of simple and clutter-less design. With perfection in style, design, and performance, Nau has made it clear to us that sustainable fashion can be very sexy, functional, stylish, and effective.

Yet the most interesting point about the company’s practice lies in the materials itself. Nau has developed 24 of the their 32 fabrics in direct partnership with their suppliers ‘in order to design new, more sustainable solutions that blend performance and aesthetic appeal." All 24 fabrics incorporate a high percentage of recycled materials or vegetable-based byproduct. The interesting part is that instead of patenting the material technology and hoarding the secrets, they do much the contrary. Nau boasts this research from the mountaintops in hopes that other fashion lines, furniture designs, etc., will go ahead and incorporate these highly sustainable and aesthetically exquisite fabrics into their designs. This idea is a paradigm shift that encourages the sharing of ideas and resources throughout a community or the world. If we are all working towards the same goal of a healthier planet, why would we withhold resources that exist to help us get there?

The next pillar of responsibility involves customer participation. For every purchase made at a Nau store or online, 5% is donated to a social, environmental, or humanitarian charitable organization of your choice. Through the Partners for Change organization, you can choose to support communities on a local, national, or international scale. "Committed to radically altering the landscape of corporate philanthropy," Partners For Change and Nau have teamed to bring you this unique experience of direct involvement with the decision making process:

By seeking to create a new way of looking at business, we hope to transcend the traditional gap between the for-profit and nonprofit sector. We believe that all businesses have true responsibilities to the communities they affect. By operating in conjunction with our community partners we have the potential to innovate together in service of changing the world for the better.

Eco-Effective Labels Galore: Going Deeper- The Marketing and Design of a New Product Helps to Make It More Sustainable


image courtesy of Design Can Cange
Last week I wrote an article about the new private “green” labels that electronics companies are tacking on their more energy-efficient products. Some companies are using their own labeling systems; others are employing third-party certifications. After discussing the effect of said third party vs. internal labeling systems, we can begin to ask how deep the environmental awareness of the businesses goes, and how much information do they want us to know about their practices?

Since the green market has become so competitive, companies are beginning to consider additional steps towards total embodied sustainability in order to differentiate themselves and back up their claims. These services are rooted in the marketing and design of the businesses product or service. As a result, the services they employ (graphic designers and marketing firms) can make their product/service more sustainable. The hierarchy of sustainable practices involved in the process of taking a concept to product/service is important, and every consumer should be aware of this.

When a product is designed with sensitivity to its ecological impact, the way it is a marketed will certainly be affected. Hopefully this translates into the physical marketing propaganda as well. The Royal Mail UK, for example, is a certified carbon neutral direct mailing program helping companies to minimize the impact of door-to-door mailing. First, they evaluate the company’s current mailing practice based on certain material criteria such as recycled paper content, origin, inks, paper treatments, packing material, etc. Once the company has met the material standards, they help it select a target audience to reduce overmailing. The company is awarded a green mailing label, to make the consumer aware of the company’s choices and to help the consumer make their own choices. This service requires us to look at the impact of not only our marketing industry, but the practice of graphic design as well.

As a result, many graphic designers are beginning to market their service as sustainable graphic design to businesses that need to convey their personalized message to the public. This graphic design community generally defines these motivations as design for positive change. Since so much of graphic design is the sociology of an ad, they have the opportunity to instill social responsibility towards sustainability. For these designers, there are a slew of services that educate them on sustainable design in order to add depth and breadth to their service. This also promotes a more common understanding of current activity and responsibility within the design community.

The Canadian graphic design firm smashLab started out by seeking simple ways to make their practice more responsible. They ended up with a designer’s resource site to promote positive change through design. Designcanchange.org hosts a list of designer members, a blog spot, and a growing log of research. Through simplifying information yet constantly receiving more, they hope help designers define and communicate our environmental problems in as simple terms as possible.

The AIGA Center for Sustainable Design is a site loaded with case studies and reports that seek to educate the designer about different sustainable business practices, and to equip them with the information to make responsible design decisions. Another resource forum for graphic designers is Design By Nature- an Australian-based source that seeks to educate designers on how they can create change.

With all of these educational resources for designers, we hope that companies will respond by hiring those designers who are actively encouraged by these resources. The next topic is how to educate companies that these graphic designers are working hard to promote positive change and that they exist in the first place. In order to do this we might anticipate a sustainable graphics license such as that achieved by architects through the USGBC for a LEED practice license. Just something to think about…

For you business owners, here are a few links to sustainable graphic design firms and individuals:

Design Archy
Metropolitan Group
CS Design

Eco-Effective Images: Chris Jordan Helps You See It

Remember the logic word puzzle from middle school: “Which is heavier, a ton of feathers, or a ton of lead?” Some of us answered with the obvious response: they are of the same mass. Others of us got stuck on the materials under reference. For those of you who relate to the latter, I’m here to tell you it’s ok, and there is help.

Many factoids that we hear throughout the day are hard to process and comprehend. These numbers are originally relative to the individual. Yet when multiplied by the masses, they result in dramatically long numbers that are supposed to represent our collective actions on a daily basis. We commonly hear them on the radio, on TV, and in conversation, are we really expected to have the capacity to visualize 6+ digit numbers in our head on the fly?

Photographer Chris Jordan is working hard to help us comprehend these numerical conundrums. “Running the Numbers” is his new photographic series presented to rescue us more visually-oriented folks. These “digitally stitched” images effectively depict these number problems based on our collective consumption. Since our individual experiences are incomparable to these numbers-of-the-masses, it is hard to create a mental picture of massive amounts. For example, 426,000 cell phones are disposed of in the US every day. When the majority of us dispose of one every one to two years, it becomes difficult to understand the collective numerical value. Well, if you agree with me and really love to visually understand what these numbers look like, then Chris has already decided to help you.

In this image are 426,000 cell phones, the number disposed of every year by US residents.

This image is made of 106,000 aluminum cans, the number of cans used in the US every 30 seconds.

This is what 60,000 plastic bags looks like, the number used in the US every 5 seconds.

Now grab this last image, drag it to your desktop 30 times, and open up each one next to another. This is equal to the number of plastic bags we consume in the US every minute! (For you number people, that is 1,800,000.) With this image, it is easier to imagine what this amount looks like taking up space in our designated drop spots (aka landfills), and how they might be affecting our congested ecosystem.

“If we can more deeply feel the meaning behind numbers like these,” says Jordan, “maybe that will enable us to make more conscious choices about the behaviors that lead to them.”

Chris Jordan: Photographic Arts

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