Just as certain building products can earn Cradle-to-Cradle Certification, now disposable materials and products can earn a compostable seal. With the adoption of the American Society for Testing and Materials Specifications (ASTM), the Biodegradable Products Institute of New York and the US Composting Council are helping provide consumers with consistent information on materials and compostability. By using standard that are already in place, this allows for other companies to use the same criteria to evaluate materials, and ultimately allow for consistency across the board.

ASTM is an open forum for the development of high quality, market-relevant international standards used around the globe. According to the Biodegradable Products Institute,

…these specifications are the result of 8 years of intensive work by researchers, product manufacturers, composters, and resin producers to identify plastic and paper products which disintegrate and biodegrade completely and safely when composted in a municipal or commercial facility, like kraft paper, yard trimmings and food scraps.

With this rising attention to life cycle analysis of consumables, it is helpful to know if a cup we throw in the trash it is going to sit in the dump for thousands of years or not. Right? As consumers, we need to know what seals and labels are valid in order to trust and respect these claims. We are in a time when these issues such as life-cycle assessment, compostablility, recyclability … are bombarding us daily. If we can’t trust the validity of these claims, or if we see most things as merely greenwashed (to appear as a part of the "trend"), then consumers will lose interest. Then, the "trend" will dissipate or expire and we will be left with the same issues, and more confusion and rebellion.

This sounds terrifying right? Yes. So, it’s important to look for seals that are used on products that come from multiple product companies. If you check out the BPI website, you will see that many companies have come to them to obtain their evaluation and thus their seal to accredit their hard work. This is a good sign.

The interesting aspect to the BPI program is that they have their own private label in which they (at a first glance, anyway) disguise that they use more widely-accepted criteria to award their seal. The problem here is that this doesn’t allow consumers to leverage decisions very easily when everything is (seemingly) evaluated against a different set of criteria, and thus obtaining different seals. I can, although, leave you with the confidence that the Biodegradable Products Institute "compostable" logo is a valid one.