Last week I wrote an article about the new private “green” labels that electronics companies are tacking on their more energy-efficient products. Some companies are using their own labeling systems; others are employing third-party certifications. After discussing the effect of said third party vs. internal labeling systems, we can begin to ask how deep the environmental awareness of the businesses goes, and how much information do they want us to know about their practices?

Since the green market has become so competitive, companies are beginning to consider additional steps towards total embodied sustainability in order to differentiate themselves and back up their claims. These services are rooted in the marketing and design of the businesses product or service. As a result, the services they employ (graphic designers and marketing firms) can make their product/service more sustainable. The hierarchy of sustainable practices involved in the process of taking a concept to product/service is important, and every consumer should be aware of this.

When a product is designed with sensitivity to its ecological impact, the way it is a marketed will certainly be affected. Hopefully this translates into the physical marketing propaganda as well. The Royal Mail UK, for example, is a certified carbon neutral direct mailing program helping companies to minimize the impact of door-to-door mailing. First, they evaluate the company’s current mailing practice based on certain material criteria such as recycled paper content, origin, inks, paper treatments, packing material, etc. Once the company has met the material standards, they help it select a target audience to reduce overmailing. The company is awarded a green mailing label, to make the consumer aware of the company’s choices and to help the consumer make their own choices. This service requires us to look at the impact of not only our marketing industry, but the practice of graphic design as well.

As a result, many graphic designers are beginning to market their service as sustainable graphic design to businesses that need to convey their personalized message to the public. This graphic design community generally defines these motivations as design for positive change. Since so much of graphic design is the sociology of an ad, they have the opportunity to instill social responsibility towards sustainability. For these designers, there are a slew of services that educate them on sustainable design in order to add depth and breadth to their service. This also promotes a more common understanding of current activity and responsibility within the design community.

The Canadian graphic design firm smashLab started out by seeking simple ways to make their practice more responsible. They ended up with a designer’s resource site to promote positive change through design. Designcanchange.org hosts a list of designer members, a blog spot, and a growing log of research. Through simplifying information yet constantly receiving more, they hope help designers define and communicate our environmental problems in as simple terms as possible.

The AIGA Center for Sustainable Design is a site loaded with case studies and reports that seek to educate the designer about different sustainable business practices, and to equip them with the information to make responsible design decisions. Another resource forum for graphic designers is Design By Nature- an Australian-based source that seeks to educate designers on how they can create change.

With all of these educational resources for designers, we hope that companies will respond by hiring those designers who are actively encouraged by these resources. The next topic is how to educate companies that these graphic designers are working hard to promote positive change and that they exist in the first place. In order to do this we might anticipate a sustainable graphics license such as that achieved by architects through the USGBC for a LEED practice license. Just something to think about…

For you business owners, here are a few links to sustainable graphic design firms and individuals:

Design Archy
Metropolitan Group
CS Design

As an extension of last weeks post, Vote on Sustainable Design for the Future, there are simply too many design competitions out there: we must alert you to more. Many of these design competitions are open to people of all disciplines with good ideas. So maybe you should take a pen and paper and enter a keen green idea of your own if you want to see the world change.

Here is my deeper perception on additional “call for entries” situations:

What I have found is that when a corporate product manufacturing company has a call for entries, they are seeking new ideas. Sometimes ideas perpetuate in a work situation, and it becomes difficult to think as far out of the box as some younger creatives do. Electrolux is an international home appliances and equipment company. Each year their Design lab runs a competition for industrial design students working towards their undergraduate or graduate degrees (so this one isn’t for everyone but its still interesting). While “innovative ideas for household appliances of the future” is the mainstay, sustainability is this year’s theme. Students are asked to create eco-friendly, sustainable household appliances and solutions for 2020. If you are a student, check it out. The deadline is July 31. For the rest of you, finalists will be announced October 1.

When a foundation posts a call-for-entries, it is often based on a desire to generate the inspiration of the organization’s namesake in a new generation, and to allow the his/her spirit to live on. Each year, the distinguished jury of the Buckminster Fuller Challenge awards a large sum to “support the development and implementation of a solution that has significant potential to solve humanity’s most pressing problems in the shortest possible time while enhancing the Earth’s ecological integrity.” This year’s competition honors Fuller’s a"nticipatory design science method": the idea of doing more with less. The Challenge seeks “design science solutions within a broad range of human endeavor that exemplify the trim tab principle. Trim tabs demonstrate how small amounts of energy and resources precisely applied at the right time and place can produce maximum advantageous change.” The entry period is September 4 – October 30, so you have a little time to think about this one. On the other hand, a sustainable solution cannot be left until the last moment to be completed. So get to work.

My third example is similar to one of last week, but this one is still open for entries. RE:VISION is a complete competition network that seeks to highlight great ideas about to explode, but that don’t yet have a venue to do so. Stacey Frost, founder of RE:VISION, wanted to create a place where these “ideas are put into action, supported and encouraged by a diverse group of people dedicated to making WHAT IF, WHAT IS.” Stacey believes that with each individual’s unique perspective combined with ideas, energy, and resources we can really generate change.

The current competition RE:ROUTE is a call for new urban transportation systems thinking. “We need to enhance and revitalize our areas, changing them from a bunch of buildings into a community. How can we move people cars, services, or goods through a neighborhood.” The competition seeks to generate new and creative ideas for urban transportation that start 4 steps back from the base and stop for a breath of fresh air 100 steps ahead of where we are in 2007. The competitions closes August 15 but the requirements are minimal. If you have an idea, get on the “wagon” and redesign it.

For more information these are the sites I consult for new competition posts:
Core77

American Society of Interior Designers

In the design world, often times young architecture/design firms and even individual designers will apply to competitions during the young part of their career to get public recognition, build credentials, and experience the social circuits around design.

As a young aspiring designer myself, I have made a keen observation of the design industry this year. Many of the call-for-entries and competitions this year have been for solutions related to sustainable development, energy, climate, biodiversity, environmental degradation, etc. Naturally we would expect these type of call-for-entries to come through the EPA grant programs, the NRDC, and other governmental organizations for the environment. Instead the call for action is coming from design firms, architecture magazines and other NGOs alike.

Allow me to take this opportunity to highlight some of the forthcoming competitions and competitions past that have sparked interest in publications of all sorts. The entries to these competitions not only alert us to solutions most of us have never thought of, but through the venue of these competitions many will have the opportunity to be realized! The following are just a few examples of the aforementioned. Look out world, great solutions are coming!!!

Design 21: the Social Design Network, is a mainly internet based collaborative project between the global design and merchandise company- Felissimo; and the United Nations Educational, Scientific, and Cultural Organization (known as UNESCO). They seek to inspire social activism through design- design for the greater good. “We connect people who want to explore ways design can positively impact our many worlds, and who want to create change here, now.” Design 21 has been hosting international competitions since 1995 mostly based around social themes.

This year, one competition called Heated Issue, was a call for an environmental campaign; another was for an educational “Childs Play” toy that encourages children to cultivate their own imagination; and the third, Shelter Me, is for a new design of a natural disaster temporary relief shelter. The competition award recipients were voted on by the public, and the winners were just announced! So go ahead, view the future!

Metropolis Magazine: an architecture, design, interiors magazine has strongly directed its focus towards sustainable development in design over the last few years. Annually, they host a design competition called the Next Generation Design Competition that awards $10,000 to the winner and they choose a list of runner-up proposals that get published as well. This year the competition focused on solutions for ENERGY reduction, consumption, efficiencies and alternatives. The award recipients this year designed a city streetlight that conserves urban energy based on the lunar cycle. Check it out. Metropolis also just announced next year’s theme: WATER.

Droog Design: an international design collective based in Amsterdam, seeks to “create innovative concepts that change perspectives." This past month they had a call for entries for concepts based on Climate Change. As a result of picking a winner, they hope to develop a product that pushes boundaries, changes perspectives of environmental issues, and invent new experiences, interactions, and participations… How exciting. Droog will select the top 10 designs, and the public will be able vote online to pick the winner. Public voting begins in September, so look it up and get your vote on.

Aside from the competitions calling specifically for sustainability conscious and socially responsible entries, many award recipients of internationally acclaimed annual design competitions are being recognized for their environmental awareness. Competitions such as the ID Annual Review, the Red Dot Design Award and the Spark Awards. This interesting progression is to be noted among the design circuits as a landmark in sustainable development. Lets hope that this is not the trend of the year but an annual progression towards more socially and sustainability conscious design and cradle-to-cradle conscious products.

turtle, NO!: Image courtesy of The AgeWhat would it take for you to revolt against every accepting a plastic bag from a store again? A sea animal choking on one? A landfill in 2500 filled with decomposed matter, and plastic? A a shortage of oil? Having to choose between the deodorant container or the bag to take it home in…? Well, two women in Colorado desire to make this choice obvious and easy for you.

Green Endeavors is a Boulder, Colorado-based non-profit run by two women, Doreen Molk and Carly Gralak, who hope to make an impact on environmental awareness. The co-founders are working free of commission to provide a reusable bag to as many shoppers as possible. Their goal is to remove the requirement of making the choice between paper or plastic. To them the third option, neither, needs to be an obvious and widespread option. Doreen explains, “Every time a shopper chooses paper or plastic they have to make the wrong choice, but are not even offered the right one. We just want so make sure that people know of the third option!"

If we all changed the habitual declaration of our paper or plastic preference to cloth or “I brought my own," we would collectively save 4 billion dollars and 14 million trees from the industry of shopping bag production. The cofounders of Green Endeavors are not out to make a profit from this practice; they simply want to give every household the opportunity to make responsible choices. The way their organization works at the present: send an email with your order for cloth bags to greenendeavors@gmail.com. Each bag costs a wee $2.50. (That is a pretty darn good deal compared to the $800 fashion shopping bag.) You can also check out their site for upcoming events where the two of them will personally (and happily) sell you a bag.

Scientists debate over how long a single plastic bag will take to decompose but let's just put it this way- if you swallowed a supermarket plastic bag at birth, it would still be the most solid material remaining in your coffin after your body breaks down. That doesn’t seem right…or fair. Polyethylene, the most common shopping bag material, is a man-made polymer that microorganisms simply don’t recognize as food; therefore, nothing wants to break it down, so it sits in our landfill (or body) indefinitely. Paper bags will break down, but they are still disposable. The responsible option is to opt for the cloth bag that can be used over and over and over and over…

So on this date of 7 ELEVEN, when you go into that convenience store, don’t let your soda get packaged in a small polyethylene bag that will outlive the complex composition known as your body. Stuff it in your purse, in your pocket, or your Green Endeavors shopping tote (and recycle the bottle, too!).

Green Endeavors
Slate: Will My Plastic Bag Still Be Here in 2057?
Kicking the Habit: Plastic Bags
Tip o' the Day: Paper or Plastic? Bring Your Own!

Kiss & Cathcart, 2020 towerIsn’t it the best thing in the world when you find out that making a decision about your lifestyle is not only the environmentally-friendly decision, but the economical one too?!!! It makes me want to run through the streets with my arms flailing, telling the world that we are going to be ok. Blue collar, green collar, white collar, red collar… we can all save a bit of money by taking a healthy and responsible action for future generations.

Increasingly, homeowners and businesses are getting bank loans and even grants to install solar and wind power systems on the site of their property. The Database of State Incentives for Renewables and Efficiency is a great place for homeowners to start. It is common to now receive an incentive to reduce the cost of these systems from 25 to 40%, depending on location, of course. The state of Oregon now has 50% Business Energy Tax Credit for all renewable project costs. Not only does this incentive make alternative, local power generation an affordable option, but in provides individuals, families, and groups with the possibility of claiming energy independence from the electric grid.

Following is a supreme example of how the business management of renewable energy systems is gaining strength and incentives. The largest investment bank in the U.S., Morgan Stanley, will finance and own the PV systems that are to be installed atop 7 Wal-Mart stores in California. The way this works is that Morgan Stanley signs on as a financing partner of SunPower, the supplier, designer, installer, and maintenance supplier of the systems. Morgan Stanley pays for the system up front and the customer pays for it over a long period of time, as opposed to 100% up front. This means low investment risk and instant availability. Big business is seeing green in dollars returned by investing in alternative energy that makes good business sense to them. Not only is it just good business because it looks good and tops their environmental checklist, but it’s economical. Tiffany’s, for example is expecting a $500,000 annual savings on the 1.3 megawatt solar installation divided between 2 distribution centers in New Jersey.

I am not writing to debate the politics of appreciating solar value, market value due to commercial demand, and increasing utility prices; I’d just simply like you to appreciate that there is a greater demand. According to Solar Buzz, “Over the last 20 years the cost of solar energy systems has come down seven fold…” According to The Economist, “Global investment in renewable power-generation, biofuels and low-carbon technologies rose from $28 billion in 2004 to $72 billion in 2006.” If you think about it fundamentally, it makes sense that there be more value at a cheaper cost to us in something that is renewable. These businesses are not signing the Declaration of Energy Independence (yet), but they are partially acting on the economical incentive present. Even though designing these stores and warehouses to maximize on natural light might be the most energy efficient option, investing in solar to power the devices within this space has to be applauded.

U.S. National Bird: image courtesy of Ackerlund's Guide ServiceYesterday, June 28, 2007 the Interior Department took the American Bald Eagle off the Endangered Species List. After 40 years of living threatened and lonely, the Center for Biological Diversity released a report stating that there are over 11,000 pairs in the contiguous U.S. This is a startling number when compared to the all-time low of only 417 pairs in the 60’s. This population's decimation was always said to be due to hunting, habitat destruction, and the use of DDT on our agricultural crops. For so many years it was an honor and a surprise to spot a Bald Eagle and know you were in the presence of such a survivor, but what will happen to their flourishing population when asked to remove their “Federally Protected Property” sign from their nest?

From an FWS press release June 28, 2007 Secretary of the Interior Dirk Kempthorne states:

After years of careful study, public comment and planning, the Department of the Interior and the U.S. Fish and Wildlife Service are confident in the future security of the American Bald Eagle," Kempthorne said. "From this point forward, we will work to ensure that the eagle never again needs the protection of the Endangered Species Act.

The good news is that earlier in June, the U.S. Fish and Wildlife Service implemented the Bald and Golden Eagle Protection Act and published a set of National Bald Eagle Management Guidelines. These rules protect the birds from developers who might be tempted to destroy their nests. Also, to stabilize this healthy, flourishing population, the Service is establishing a permit program that will allow a limited take of bald and golden eagles. This means we can still remove some from the wild by permit, but without permit we are prohibited to take, sell, kill, or harm eagles.

More good news is that we have a month to adjust to the fact that there are more Bald Eagles out there than most of us thought. The removal of the Bald Eagle from the list will be official thirty days after publication.

The original weakened population was due to widespread use of DDT (Dichlorodiphenyltrichloroethane), the first modern agricultural pesticide used widely after World War II. The eagles began laying eggs with weakened shells, which put a great stress on the population. When it finally reached the low point of 417 pair, protection was set in place in 1967. The Endangered Species Act followed, and was initiated in 1973, headlining the Bald Eagle as one of the first species.

The fact that the population has risen due to this protection is a national model for cooperation with environmental protection laws. Yet the question is, if we were doing so well, why stop protecting them? And, I hate to say it, but if we take them off the list and dilute the penalty, will the population continue to flourish? Certain states with a lower population are requesting to keep their state protected under the Endangered Species Act, but they have been denied thus far. Arizona governor Janet Napolitano requested their exemption, saying Arizona's native populations (which use eagle feathers for ceremonial purposes) were not adequately consulted. That request was denied, saying the region had "the appropriate number of eagles" and that Arizona's eagles did not meet the criteria to be protected as a distinct population segment.

What will happen? We will have to find out, but there is a way to communicate with the top dogs in charge. The US Fish and Wildlife Service is currently accepting public comments on this topic.
Comments on the monitoring plan must be received 90 days after publication in the Federal Register. Comments may be sent by mail to Bald Eagle Post-Delisting Monitoring Plan Comments, U.S. Fish and Wildlife Service Rock Island Field Office, 1511 47th Avenue, Moline, Illinois 61265. Comments may also be transmitted electronically to baldeaglePDM@fws.gov or by following the instructions at the Federal eRulemaking Portal: .

A little history on DDT, I thought you might like to know:

• In World War II it was used as a mosquito repellant the prevent the spreading of disease like malaria and typhus
• Paul Hermann Muller won the Nobel Prize in 1948 “for his discovery of the high efficiency of DDT as a contact poison against arthropods”.
• Rachel Carson wrote Silent Spring, which catalogued DDT as the most detrimental pesticide in terms on environmental impacts. Her
• Silent Spring let to a public outcry that eventually got DDT banned in the U.S.

See also:

Environmental Defense, "Eagle's Return Shows Species Law Works"