While growing up whenever our family received a package we would store the cardboard boxes in the attic. Throughout the years those boxes were used and reused and reused- moving in and out of college and apartments, sending packages to others, carting things across town… I am pleased to state that a box handled by the Redmond family usually had a pretty long life span. It was interesting when years went by and we didn’t use many boxes, in this case we accrued an overwhelming stockpile of them. This, if nothing else, was a way for us to monitor our consumption and the items that came in and out of our door. This is a perfect example of how reuse is not only environmentally superior to recycling but its easier, it saves time, and it’s cheaper. Why go out to buy a box when we had ones of all shapes and sizes in storage?

Recycling requires additional energy consuming steps to transform a product into something new that reuse escapes. A new service based out of southern California called usedcardboardboxes.com (the title quite simply speaks for itself) has embraced the concept of reuse and is escaping the steps involved in recycling cardboard to Asia by sending them straight to your front door.

Founder Marty Metro piloted usedcardboardboxes.com as a neighborhood project four years ago. The company rescues quality used, new overrun and misprinted boxes from manufacturers, distributors, and retailers. With the ability to lower the cost, ensure quality, and promote environmental responsibility, Metro is achieving traction in family, wholesale and retail markets. Since the company motivation is so simple and the service doesn’t require any additional work from the recipient, it is a clear way for retail and wholesale markets to boost their environmental profile while saving some trees and consuming less.

The website allows individuals who are planning a move… to purchase kits online based on their needs. The moving kits include tape, markers, and packing materials to minimize trips to the store (yet one can opt to not receive these materials if one does not need them). Beyond household supply, usedcardboardboxes.com fills orders of 3000 boxes+ for companies like Guess Jeans, American Apparel, and FAO Schwartz.

After four years of private/personal financing, usedcardboardboxes.com received is first public investment/funding from Funk Ventures, a Santa Monica based venture capitol firm that funds “highly promising companies that can significantly impact people, society, or the environment in a positive way.” As the company rapidly grows, Metro plans to expand by establishing distribution centers nationwide. Currently they have the ability to serve 42 million households in the west, but with a new financing plan, they expect to provide service to cities including Seattle, Denver, Chicago, Philadelphia, and New Orleans.

Usedcardboardboxes.com was a top-ten nominee for Co-op America’s 2007 Peoples Choice Awards. They have received quite astounding press reviews and in my opinion it s because of the profoundly simple benefit. There is no trade-off involved here. Why use a new box when you can reuse an old one? The answer is simply- I don’t know; I guess I’d rather save a tree and the energy than kill one.