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Eco-Effective Design: Social Sustainability- Criteria for Good Design

Last night, Thursday, October 18th, at the National Design Awards Gala in New York City was the announcement of the Peoples Design Awards. As part of National Design Week, Copper-Hewitt supports an annual competition where people nominate great design.

Voting has been open to the public online since mid September. As it is too late to cast your vote, it isn’t too late to congratulate the winner and find out what people consider excellence in design. The most exciting part of this year’s ballot is that many of the nominees were for projects geared towards sustainable progress. Social sustainability is one of the most important attributes for the public to consider, our responsibility towards sustainability and global issues shows promise.


Last year the public chose the Katrina Cottage by designer Marianne Cusato. Designed with similar dimensions and attributes to the FEMA homes, this project is the alternative. The 308 square foot cottage is constructed with fiber reinforced cement siding and a metal roof to withstand hurricane force winds. Since the launch of the project it has grown to attract habitants for multiple purposes. The cottage itself isn’t necessarily a sustainable edifice, but as it will live through intense natural forces and sustain its structure over time.

Also, similar to this year’s nomination for the LifeStraw (a $2 straw that purifies water while drinking for those who don’t have access to safe drinking water), the Katrina Cottage highlights the need for alternatives regarding current issues. When these alternatives are designed with sustainability, necessity, and in this case affordability in mind, we get closer to practical solutions and functional design for a sustainable, safe and healthy future.

This year’s winner is TOMS shoes. TOMS shoes is a simple project- with every pair of shoes bought, a pair is donated to a child who doesn’t have any. TOMS mission is to simply make life more comfortable. Currently TOMS is running a pledge to get 50,000 pair of shoes to take over to South Africa on November 1. These shoes will be divvied out to children in need. The shoes are not necessarily constructed with sustainable (recycled, reusable) materials, but the project does indeed socially sustain communities by enabling a more comfortable, and healthy lifestyle.

Other nominees on the ballot this year geared towards social sustainability and massive change were Good Magazine, Design Can Change, and Global Green Efforts in New Orleans. Good Magazine is a new San Francisco based publication highlighting projects geared towards social activism and sustainability. Design Can Change is a global campaign put together by SmashLAB geared towards bringing designers together to fight climate change.

Finally, Global Green was nominated for their work in New Orleans geared towards using the opportunity to rebuild in a way that is more beneficial to the environment and the community. Based on these nominations we can say with confidence that there are a lot of design efforts taking place to improve the condition of our health, safety, relationships and environment. Now it is your turn to participate.

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