Kiss & Cathcart, 2020 towerIsn’t it the best thing in the world when you find out that making a decision about your lifestyle is not only the environmentally-friendly decision, but the economical one too?!!! It makes me want to run through the streets with my arms flailing, telling the world that we are going to be ok. Blue collar, green collar, white collar, red collar… we can all save a bit of money by taking a healthy and responsible action for future generations.

Increasingly, homeowners and businesses are getting bank loans and even grants to install solar and wind power systems on the site of their property. The Database of State Incentives for Renewables and Efficiency is a great place for homeowners to start. It is common to now receive an incentive to reduce the cost of these systems from 25 to 40%, depending on location, of course. The state of Oregon now has 50% Business Energy Tax Credit for all renewable project costs. Not only does this incentive make alternative, local power generation an affordable option, but in provides individuals, families, and groups with the possibility of claiming energy independence from the electric grid.

Following is a supreme example of how the business management of renewable energy systems is gaining strength and incentives. The largest investment bank in the U.S., Morgan Stanley, will finance and own the PV systems that are to be installed atop 7 Wal-Mart stores in California. The way this works is that Morgan Stanley signs on as a financing partner of SunPower, the supplier, designer, installer, and maintenance supplier of the systems. Morgan Stanley pays for the system up front and the customer pays for it over a long period of time, as opposed to 100% up front. This means low investment risk and instant availability. Big business is seeing green in dollars returned by investing in alternative energy that makes good business sense to them. Not only is it just good business because it looks good and tops their environmental checklist, but it’s economical. Tiffany’s, for example is expecting a $500,000 annual savings on the 1.3 megawatt solar installation divided between 2 distribution centers in New Jersey.

I am not writing to debate the politics of appreciating solar value, market value due to commercial demand, and increasing utility prices; I’d just simply like you to appreciate that there is a greater demand. According to Solar Buzz, “Over the last 20 years the cost of solar energy systems has come down seven fold…” According to The Economist, “Global investment in renewable power-generation, biofuels and low-carbon technologies rose from $28 billion in 2004 to $72 billion in 2006.” If you think about it fundamentally, it makes sense that there be more value at a cheaper cost to us in something that is renewable. These businesses are not signing the Declaration of Energy Independence (yet), but they are partially acting on the economical incentive present. Even though designing these stores and warehouses to maximize on natural light might be the most energy efficient option, investing in solar to power the devices within this space has to be applauded.